We left the world's leading negotiation company to build something even better

Former negotiation consultants on a mission: from good to exceptional.

Impact Negotiation Group trainer presenting to a full room of seated negotiation-training participants

Why Impact Negotiation Group?

Generic negotiation training fails because real deals aren't generic

That’s why we built something different: consulting-led programmes that work in your world, not in a classroom.

Built by deal-makers, not trainers

Martin, Jan, Adrien-Joseph, Marc and Christian. Five former negotiation consultants with active negotiation experience in deals across Europe. We don’t just teach negotiation, we live it daily with high-stakes client deals.

Consulting-led, results-proven

59% of our business is active consulting work. That means every training insight comes from real negotiations happening right now, not from outdated case studies.

Tailored to your reality

No scripts. No standardised modules. Our consultants customise every session around your actual deals, stakeholders and challenges, because your negotiations are unique.

Sustained impact, not one-off events

Programmes of 3 to 12 months combining workshops, 1:1 coaching and live deal support. Because lasting negotiation improvement requires practice, not just theory.

Guaranteed results

If our work doesn’t exceed your expectations, you don’t pay. Period.

Side by side

The Impact difference

What others do
  • Generic training programmes
  • Theory-based facilitators
  • One-size-fits-all content
  • 1-3 day workshops
  • Hope for the best
What Impact does
  • Customised to your specific deals
  • Active practitioners with current experience
  • Tailored sessions for your challenges
  • 3-12 month integrated programmes
  • Guaranteed ROI or money back

Real results from real clients

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

We’re only happy, when you’re happy

01 / 10

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale

Our philosophy

What actually works

01

Preparation beats tactics

Great negotiations are won before you sit down. We focus on stakeholder mapping, influence strategies and structured preparation, not just “power poses”.

02

Current experience matters

Our consultants are actively negotiating deals today. They bring real-world insights from this week’s negotiations, not last decade’s theory.

03

Change requires support

Workshops alone don’t create lasting change. That’s why we include coaching, deal support and reinforcement over months, not hours.

04

Flexibility

We co-develop solutions designed to deliver real impact, tailored to your specific needs rather than relying on one-size-fits-all approaches. We work closely with you to make sure that impact becomes a reality.

What happens in your free strategy session?

Thirty minutes, no pressure and no pitch. Just a conversation about your negotiation challenges and whether we are the right people to help. Limited availability: we only take on 12 new clients per quarter.

In those 30 minutes we will

  • Review a recent negotiation, what went well and what could improve
  • Identify your biggest challenges: current deals, upcoming negotiations, team dynamics
  • Explore our approach and how we would customise a programme for your situation
  • Keep it a conversation: no pressure, no pitch
  • Take 30 minutes of your time, that's it

FAQ

Frequently asked questions

A 30-minute conversation where we discuss your current negotiation challenges, review a recent deal and outline how our approach could help. No sales pitch, no obligations.

Most training companies use generic modules and hired facilitators. We are former negotiation consultants who actively negotiate deals today. Our programmes are built around your real challenges, not theoretical case studies.

Both. We customise programmes for individual C-suite executives or entire commercial teams, depending on your needs and objectives.

Programmes typically run 3 to 12 months with monthly workshops, quarterly coaching sessions and on-demand deal support. We design around your schedule and priorities.

Ready to negotiate like a pro?

If you’re tired of negotiation training that doesn’t translate into real results, let’s talk about what actually works for your deals. No sales pitch, just a conversation about your negotiation challenges and how we can help solve them.