Negotiation Training

Win more from every negotiation

Give your team a proven method to make better trades, prepare stronger positions, and stay in control when pressure rises.

4.9/5 from 240 Google reviews
Find your training Talk to an expert
Marc Saris, partner at Impact Negotation Group, giving a training to a group of people

Trusted by teams that negotiate for a living

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

Training Programmes

Which negotiation challenge do you need to solve?

MOST POPULAR 01

Impactful Negotiator Program

Master the behaviours, strategy, and influence skills to take control of complex, high-stakes deals and get better outcomes.

Best for: Commercial teams facing recurring high-stakes negotiations.

Learn more → 02

Advanced Negotiation Training

Sharpen the behavior and tactics that matter at the table, defend your position under pressure, and influence the other side.

Best for: Experienced negotiators facing higher-stakes deals

Learn more → 03

Strategic Negotiation Training

Learn how to win when the balance of power is not in your favor. Build the strategy to shift leverage, align stakeholders, and shape the deal before you enter the room.

Best for: Leaders overseeing multiple strategic negotiations

Learn more → 04

Negotiation Foundations Training

Give your team one proven way to negotiate. Build a shared language and simple process to prepare better, make smarter decisions, and stop leaving value on the table.

Best for: Building a consistent negotiation culture

Learn more →

Not sure where to start?

Tell us what your team is negotiating today. We'll recommend the right programme.

Get a Free Consultation →

Small concessions become expensive at scale.

The deal still gets signed, but some of the margin disappears along the way. Across hundreds of negotiations, the commercial impact adds up.

Where deals get expensive

  • Concessions made before the trade-off is set up
  • Not aligned internally on priorities and structure
  • Deals closed under pressure instead of on strategy
  • Marginal gains are hard to identify in time

Your deals can take months, involve multiple stakeholders, buying steps, internal decisions, and pressure to close. IMPACT trains your team to manage each stage with a clear, consistent approach. We step in when your team needs extra support with planning, pressure, or timing.

  • Coaching
  • Rehearsal
  • Mapping
  • Adaptation
  • Multi-stakeholder ready

Not the Standard Training

A modern negotiation standard.

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We’re only happy, when you’re happy

01 / 10

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale

Skills your team uses the next day.

Start with one day of training and see what changes in your team’s next negotiation. Built around the commercial situations your people face.
Start with one day training

Focused training

A sharp, structured build of the negotiation skill set your team needs most.

Practical simulation

Realistic role-play built around deals close to the ones your team actually runs.

Back to the business

One day, and the team is applying it in the next negotiation.

The Team

Over €6.3 Billion in Negotiation Experience

Christian Gasser Christian Gasser
Martin Pilch Martin Pilch
Jan Aerts Jan Aerts
Adrien-Joseph Le Clef Adrien-Joseph Le Clef
Marc Saris Marc Saris
Talk to us About us

Experience Your Team Can Trust

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

For people who can't afford a bad deal

Commercial leaders

Responsible for margin and negotiated outcomes

Sales & account teams

Negotiating price and contract terms directly

Procurement teams

Managing supplier and vendor negotiations

HR & L&D leaders

Supporting labour relations and conflict resolution

Upcoming Open Trainings

Start by sending one person to try our program.

Join one of our open training programmes. Work through the methodology yourself, then decide whether it belongs inside your organisation.

15–17 Sep
Impactful Negotiator Program
Open training, Netherlands
See Trainings
6–7 Oct
Impactful Negotiation Workshop
Open training, Düsseldorf
See Trainings
24–26 Nov
Impactful Negotiator Program
Open training, Germany
See Trainings
Cover of the IMPACT Negotiation Readiness Playbook, a dark navy hardback titled The Negotiation Readiness Playbook, a practitioner's guide for commercial teams in FMCG

FREE RESOURCE

Get the Negotiation Readiness Playbook

A practical guide for commercial teams preparing to negotiate major contracts. Learn how to prepare and spot risks before they happen.

Get the free playbook

FAQ

Common questions

Our trainers are also negotiation consultants. Alongside training, they support clients in live negotiations, so what we teach is what works at the table today, not textbook theory. The program is also built around how negotiations actually happen now: by email, on video calls and with several stakeholders, rarely in a single meeting room.

That depends on the format. For an in-house program, the price depends on the number of days, the group size and how far we tailor the training to your business; you always receive a fixed price in advance. For open trainings, you book individual seats per session. In a short call, we’ll recommend the format that fits your goals and your budget.

In-house works best when you want to train a team together on its own negotiations; we can tailor key parts of the training to your customers, suppliers and deals. Open training suits individual negotiators or small teams who want to learn alongside peers from other companies and industries. We run open sessions in Dutch, German, English and French. See our upcoming trainings.

Our trainings range from one to four days, depending on the seniority and experience of your team and what you want to achieve.

That’s the most common experience with training, and it’s why our work doesn’t end after the classroom days. Participants practice in realistic simulations based on situations they recognize. In the months after the training, we usually come back to refresh the tools and apply them to the negotiations they’re working on at that moment. That’s when a method becomes a habit.

Clients mainly see fewer unplanned concessions, better-prepared negotiations and faster internal alignment on what is and isn’t negotiable. Participants also feel more confident in conversations under pressure. Our trainings currently have an overall rating of 9.4/10, and we’re rated 4.9/5 on Google Reviews.

Not by goodwill alone. A win-win situation depends on preparation, sound analysis and the right conditions, and those are not always in place, especially when the other side negotiates transactionally. Our training helps participants recognise those conditions, assess what is missing and take practical steps to put it in place. Read more about how to create a win-win situation in negotiation.

We train in Dutch, English, German and French. Our core experience is in FMCG, retail, pharma, private equity, IT services, professional services, manufacturing and oil & gas. The cases are always adapted to your market.

Then training may not be the right starting point. For an important upcoming negotiation, we can support your team directly: in preparation, between rounds and, where needed, at the table. Tell us about the deal and we’ll advise on the right level of support. Have a look at our consulting services.

Your next negotiation will happen whether your team is ready or not.

Talk to us before your next negotiation

We will recommend the right starting point.