Negotiation Training

Win more from every negotiation

Give your team a proven method to make better trades, prepare stronger positions, and stay in control when pressure rises.

4.9/5 from 240 Google reviews
Marc Saris, partner at Impact Negotation Group, giving a training to a group of people

Trusted by teams that negotiate for a living

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

Small concessions become expensive at scale.

The deal still gets signed, but some of the margin disappears along the way. Across hundreds of negotiations, the commercial impact adds up.

Where deals get expensive

  • Concessions made before the trade-off is set up
  • Not aligned internally on priorities and structure
  • Deals closed under pressure instead of on strategy
  • Marginal gains are hard to identify in time

Your deals can take months, involve multiple stakeholders, buying steps, internal decisions, and pressure to close. IMPACT trains your team to manage each stage with a clear, consistent approach. We step in when your team needs extra support with planning, pressure, or timing.

  • Coaching
  • Rehearsal
  • Mapping
  • Adaptation
  • Multi-stakeholder ready

Not the Standard Training

A modern negotiation standard.

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We’re only happy, when you’re happy

01 / 10

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale

Skills your team uses the next day.

Start with one day of training and see what changes in your team’s next negotiation. Built around the commercial situations your people face.
Start with one day training

Focused training

A sharp, structured build of the negotiation skill set your team needs most.

Practical simulation

Realistic role-play built around deals close to the ones your team actually runs.

Back to the business

One day, and the team is applying it in the next negotiation.

Experience Your Team Can Trust

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

For people who can't afford a bad deal

Commercial leaders

Responsible for margin and negotiated outcomes

Sales & account teams

Negotiating price and contract terms directly

Procurement teams

Managing supplier and vendor negotiations

HR & L&D leaders

Supporting labour relations and conflict resolution

Upcoming Open Trainings

Start by sending one person to try our program.

Join one of our open training programmes. Work through the methodology yourself, then decide whether it belongs inside your organisation.

15–17 Sep
Impactful Negotiator Program
Open training, Netherlands
See Trainings
6–7 Oct
Impactful Negotiation Workshop
Open training, Düsseldorf
See Trainings
24–26 Nov
Impactful Negotiator Program
Open training, Germany
See Trainings
Cover of the IMPACT Negotiation Readiness Playbook, a dark navy hardback titled The Negotiation Readiness Playbook, a practitioner's guide for commercial teams in FMCG

FREE RESOURCE

Get the Negotiation Readiness Playbook

A practical guide for commercial teams preparing to negotiate major contracts. Learn how to prepare and spot risks before they happen.

Get the free playbook

FAQ

Common questions

We combine training with hands-on negotiation consulting. Our trainers still run live negotiations, so the methods we teach are tested in the room, not just in theory.

Pricing depends on programme, group size, and whether it runs in-house or as open training. Talk to us and we will scope it for your team.

We support live negotiations directly — preparation, strategy, and sometimes presence at the table. Tell us about the deal and we will advise on the right level of support.

Clients report fewer unplanned concessions, faster internal alignment before negotiations, and more confidence going into high-pressure conversations.

We train in English, French, German, and Dutch, across industries including FMCG, retail, pharma, industrial goods, and professional services.

IMPACT is built around practical simulations and is always followed up by some form of embedding months after. This ensures learnings are refreshed and re-applied in case the participants forget.

Your next negotiation will happen whether your team is ready or not.

We will recommend the right starting point.