Negotiation Readiness & Pressure Test

10 min read posted on 24 June, 2026

Most teams think they have a plan. Yours has one that holds.

Take the test Book an exploration call

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

BRIAND European Account Director

This is ROI positive and therefore a must for senior sales

Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Mike Franke Sales Manager VodafoneZiggo

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Tom van de Vrede Co-founder Levvr.io

For commercial teams facing high-value negotiations

Prepare before the table is set

Your annual negotiations decide whether the year is a success. You get one shot.

Most teams are less ready than they think. Objectives are unclear, the walk-away has never been tested, and internal alignment is assumed rather than confirmed. Negotiation Readiness frontloads the hard part: we sit on the other side of your thinking and challenge it before your counterpart does.

Book a call

A plan you’ve defended under pressure
Trusted by negotiators at AB InBev, Mars, Smurfit WestRock & UCB

€4.1 billionsupported in deals since 2022
5,935negotiators trained
9.4customer rating
The cost of walking in unprepared

Weaknesses stay hidden until the plan meets real pressure

Proposals get rejected, the negotiation stops going as expected, and the gaps you never tested start to give way, often just as your own people begin to question the plan.

At this point the team becomes reactive instead of following a clear strategy. Internal discussions increase, decision-making slows down, and unnecessary concessions are made. Teams start scrambling to make their original plan fit the new situation.

The result is often a refocus toward the worst acceptable outcome, leaving significant value on the table.

When your organization is too slow to start early, we are the external party that drives the frontend for you.

What you gain

Three things your team walks out with

This is not a lecture. We build, challenge, and stress-test your team’s negotiation plan for a defined set of accounts, and force every assumption into the open.

01

A defensible negotiation plan

  • Clear objectives and mandate, target outcomes, and a tested best-possible walk-away
  • Restrictions and business drivers identified for both parties
  • Confirmation of where further internal alignment and mandate are required
02

Control through stress testing

  • A structured power assessment of your position versus the counterpart
  • Scenario planning across the realistic range of counterpart moves
  • A prepared Q&A and communication plan for the difficult moments
03

A trajectory that holds

  • A planned sequence of moves, openings, and concessions
  • Rehearsal of critical exchanges before they happen for real
  • A shared language and plan the whole team can execute consistently
How it works

Built entirely around your live negotiations

An intensive, facilitated working session. Our practitioners guide the team through objective setting, power assessment, scenario planning, Q&A development, and trajectory design, then challenge each element directly. Concepts are applied immediately to real accounts, not taught in the abstract. Where useful, AI-supported preparation is integrated to model counterpart economics and pressure-test scenarios. Teams leave with a plan they can run the next day.

  • Objective setting, target outcomes, and best-possible walk-away
  • Restrictions and business drivers of both parties
  • Internal alignment and mandate check
  • Power assessment
  • Scenario planning
  • Q&A and communication planning
  • Negotiation trajectory and move planning
Formats

Two ways in

Whether your team already works with our planning methodology or is coming to it fresh, there is a format built for the situation.

2 days

Readiness Workshop

For teams already trained in our planning methodology. A focused stress test and rehearsal of plans the team has already prepared.

3 days

Readiness Intensive

For teams new to the methodology or working under time pressure. The methodology is brought to life live, woven into the planning and stress-testing across three intensive days.

Ideal for

Commercial teams preparing for high-value annual or key-account negotiations, like in FMCG.

Group size

Up to 20 participants across the account teams, run by our practitioners.

Venue

On- or off-site, depending on availability of suitable working infrastructure.

Optional add-on days

  • Planning kick-off · a one-day workshop on IMPACT’s planning methodology, run pre-season
  • Execution readiness · a one-day refresher shortly before the negotiation start, to ensure everybody is on top of their game
The IMPACT difference

Plans that survive the room

We build negotiation plans that survive contact with a professional counterpart: tested, rehearsed, and ready before the room. If negotiation outcomes matter, IMPACT is your partner.

Start before the table is set

See where you stand, then talk it through

Take the three-minute readiness test to pressure-test your position, then book a call with one of our partners to walk through the result and what closing the gap looks like for your team.

3-minute test · No obligations

Ready to improve your negotiation?

Our Negotiation Consulting services leverage a proven, successful methodology to deliver exceptional outcomes. We empower our clients either through direct support (consulting) or long-lasting capability development to achieve the best possible results in every negotiation.

This field is for validation purposes and should be left unchanged.

Our other Negotiation Consulting services

Negotiation Support

Our negotiation consulting firm provides comprehensive support, guiding your team from planning to execution, maximizing value, minimizing risks, and achieving an average ROI of 17.3x

Commercial Initiatives

Our consultants manage complex commercial initiatives, ensuring negotiators are well-prepared, aligned, and supported to achieve optimal outcomes while reducing risks and obstacles.

Deal review

Deal review strategically evaluates your negotiation process, identifying strengths and weaknesses. We provide insights to refine your strategy, reduce risks, and optimize future outcomes.