Negotiation Consulting

Expert support for high-stakes negotiations

We help enterprise commercial teams prepare for critical negotiations, make better moves under pressure, and secure better outcomes.

5.0/5 from 222 Google reviews

No preparation needed No obligation

We’ve worked with negotiators at:

For negotiations you can't afford to get wrong

When the stakes are high, we bring experienced negotiation experts into your team to help you prepare, make better decisions and protect more value throughout the deal.

  • Price increases
  • Contract renewals
  • Supplier negotiations
  • Customer negotiations
  • Complex commercial deals
  • Power-imbalanced negotiations

Expert support from strategy to signature

How we take you from strategy to signature

01

Build the plan

Define your objectives, map the counterpart’s position, and identify where the value sits. Know what to aim for, protect and where to push.


Best for: Commercial teams preparing annual customer negotiations or high-value contract renewals.

02

Pressure-test

We challenge your assumptions, test the toughest scenarios and uncover weaknesses before your counterpart does.


Best for: Sales leaders heading into negotiations where the counterpart has more information or more power.

03

Navigate the live deal

As the negotiation unfolds, we help you read the situation, adapt your strategy and prepare your next move.


Best for: Account teams handling complex, multi-round negotiations or unexpected developments mid-deal.

And we’re with you until the deal gets signed.

We don’t hand you a strategy deck and disappear.

We prepare you before critical meetings, debrief after them, and adapt the strategy as the negotiation unfolds.

€6.3 billion supported in deals since 2022
6.746 negotiators trained
9.4 customer rating
5.0 222 Google reviews

Industries we consult

Negotiation support tailored to your industry

We tailor negotiation consulting to the dynamics, counterparties, and pressure points specific to your sector.

FMCG

Navigate annual negotiations, buying alliances, price increases and complex retailer relationships.

Pharma

Navigate complex negotiations involving regulatory compliance, R&D partnerships and pricing structures.

Professional services

From price increases and contract negotiations to tender responses, we support you on any commercial challenge.

Private equity

Secure better terms in investments and exits, and strengthen negotiations across your portfolio.

IT services

Navigate contract renewals, service agreements and strategic client negotiations.

Oil and gas

Navigate high-stakes commercial negotiations with complex stakeholders and power dynamics.

Manufacturing

Strengthen supplier negotiations, manage cost increases and secure better customer terms.

Employment relations

Navigate sensitive employee and labour negotiations with experienced support.

We’re only happy, when you’re happy

01 / 10

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale
Cover of the IMPACT Negotiation Readiness Playbook, a dark navy hardback titled The Negotiation Readiness Playbook, a practitioner's guide for commercial teams in FMCG

FREE RESOURCE

Get the Negotiation Readiness Playbook

A practical guide for commercial teams preparing to negotiate major contracts. Learn how to prepare and spot risks before they happen.

Get the free playbook

Start preparing your next negotiation

In 30 minutes, a senior negotiation consultant will pressure-test your position, identify the risks, and show you where we would focus first.

  • Work through a real negotiation you're facing
  • Get an outside perspective on your position and risks
  • No preparation needed. No obligation.
Talk to an expert

FAQ

Common questions before you get started

Most commercial leaders believe their teams negotiate well. That belief is often based on getting deals done, not on how much value was left behind. We regularly see experienced teams concede 5-15% in value they didn’t need to give up, because they lacked a structured preparation process or got outmanoeuvred on timing. A free strategy call will show you whether that applies to your team.

Our negotiation training programme Negotiation 2.0 starts at €9,000 for a 1-day in-company format. Consulting engagements and multi-day programmes are scoped based on complexity and team size. We’ll discuss investment and expected return in the strategy call.

Two things. First, we don’t just train and leave. We coach your team through live deals: preparation before the meeting, debrief after, adjustments between rounds. Second, our methodology is built for how negotiations happen today: over email, WhatsApp, video calls, with multiple stakeholders, not just across a boardroom table.

Negotiation 2.0 starts at one day. If your team is preparing for a specific high-value negotiation, the consulting engagement runs parallel to their deal timeline, typically a few hours per week. We fit around your schedule, not the other way around.

Yes. We frequently get called into live negotiations. We assess your current position, identify what leverage you have left, and help you adjust your strategy for the remaining rounds.

Our core experience is in FMCG, pharma, private equity, professional services, IT, manufacturing, oil and gas, and employment relations. The negotiation principles apply across all of them, and our preparation methodology adapts to any industry with complex B2B negotiations.