For procurement & category management teams

Procurement negotiation training that turns preparation into leverage

Give category managers, buyers and procurement leads a proven method to hold their position against price increases, powerful suppliers and internal misalignment. It’s built on the sourcing and category work they’re already doing, not another layer of process on top of it.

5.0/5 from 222 Google reviews
Marc Saris, partner at Impact Negotation Group, giving a training to a group of people
€6.3B supported in deals since 2022
6,746 negotiators trained
x10 ROI guaranteed

Trusted by teams that negotiate for a living

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Not another process. A stronger position at the table.

The tender still gets run and the contract still gets signed, but a lot of the value that could have been on the table quietly isn’t. Across the procurement negotiations we see, the same handful of patterns keep costing teams leverage before the supplier conversation even starts.

Where procurement loses leverage

  • Price increases and cost pass-through demands negotiated on the back foot, deal by deal, instead of planned for.
  • Suppliers who know exactly which internal stakeholder to call when procurement won't move.
  • A negotiating position that's already gone soft before the first meeting, because finance, legal and the business unit never actually agreed one.
  • The same process (full tender, full committee, full sign-off) applied to a small buy and a strategic contract alike.

Our approach

Our approach is not about adding another layer of process, introducing more forms, or creating additional administrative burden. Instead, we build on the work procurement professionals are already doing, equipping them with the knowledge, insights, and connections needed to bring that work together into a robust and effective negotiation strategy.

We help procurement professionals understand how to maximize value throughout the negotiation process, from becoming more confident in navigating complex negotiation challenges to developing and executing a meticulously designed plan that strengthens their position and delivers the best possible outcomes.

At the heart of our approach is practicality. We focus on building real negotiation capability and applying it to real-world situations, not completing tick-box exercises. The result is a more structured, confident, and value-driven approach to negotiation that turns existing procurement work into stronger commercial outcomes.

For procurement teams who don’t have time for theory that doesn’t survive contact with a real supplier. Supplier negotiations can take months, involve multiple internal stakeholders, tenders, approvals and pressure to sign. IMPACT trains your team to manage each stage with a clear, consistent approach, and we step in when your team needs extra support with planning, pressure, or timing.

  • Coaching
  • Rehearsal
  • Mapping
  • Adaptation
  • Multi-stakeholder ready

Not the Standard Training

A modern negotiation standard for procurement teams.

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We’re only happy, when you’re happy

01 / 10

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale

Skills your procurement team uses on the next negotiation.

Start with one day of training and see what changes in your team’s next supplier negotiation. Built around the sourcing and category situations your people actually run.
Start with one day training

Focused training

A sharp, structured build of the negotiation skill set your category managers and buyers need most.

Practical simulation

Realistic role-play built around supplier negotiations close to the ones your team actually runs.

Back to the business

One day, and the team is applying it in the next supplier conversation, not filing it away.

The Team

Over €6.3 Billion in Negotiation Experience

The same partner team that works with commercial and category leaders at Danone, AB InBev and Mars, applied to the procurement side of the same negotiations.

Experience your procurement team can trust

€6.3B Supported in deals since 2022
6,746 Negotiators trained
x10 ROI guaranteed

Upcoming Open Trainings

Start by sending one person to try our program.

Join one of our open training programmes. Work through the methodology yourself, then decide whether it belongs inside your organisation.

15–17 Sep
Impactful Negotiator Program
Open training, Netherlands
See Trainings
6–7 Oct
Impactful Negotiation Workshop
Open training, Düsseldorf
See Trainings
24–26 Nov
Impactful Negotiator Program
Open training, Germany
See Trainings
Cover of the IMPACT Negotiation Readiness Playbook, a dark navy hardback titled The Negotiation Readiness Playbook, a practitioner's guide for commercial teams in FMCG

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FAQ

Procurement negotiation training: common questions

Both, increasingly with the same methodology on both sides of the table. We work with category managers, buyers and procurement leads facing supplier negotiations, tenders and buying-alliance dynamics, using the same practical, simulation-based approach we use with commercial teams.

We combine training with hands-on negotiation consulting. Our trainers still run live negotiations, so the methods we teach are tested in the room, not just in theory.

Pricing depends on programme, group size, and whether it runs in-house or as open training. Talk to us and we will scope it for your team.

We support live negotiations directly: preparation, strategy, and sometimes presence at the table. Tell us about the deal and we will advise on the right level of support.

Clients report fewer unplanned concessions, faster internal alignment before supplier negotiations, and more confidence going into high-pressure conversations with suppliers who already know how much leverage they hold.

We train procurement and commercial teams in English, French, German and Dutch, across FMCG, retail, industrial goods, healthcare and professional services.

IMPACT is built around practical simulations and is always followed by some form of embedding months later, so learning is refreshed and re-applied rather than forgotten.

Your next supplier negotiation will happen whether your team is ready or not.

We will recommend the right starting point.