Negotiation Consulting

Expert support for high-stakes negotiations

We help enterprise commercial teams prepare for critical negotiations, make better moves under pressure, and secure better outcomes.

4.9/5 from 240 Google reviews
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No preparation needed No obligation

We’ve worked with negotiators at:

Beiersdorf
Kraft Heinz
Ascendis Pharma
UCB
Mars
Conclusion
Danone
ICT Group
Waterland Private Equity
NPM Capital
Blueprint Medicines
EMPWR Nutrition
Agristo
Dr. Oetker
Lucid Motors
AB InBev
Armira
Keter
United Petfood
JDE Peet’s
SharkNinja
Action

For negotiations you can't afford to get wrong

When the stakes are high, we bring experienced negotiation experts into your team to help you prepare, make better decisions and protect more value throughout the deal.

  • Price increases
  • Contract renewals
  • Supplier negotiations
  • Customer negotiations
  • Complex commercial deals
  • Power-imbalanced negotiations

Our Negotiation Consulting services

Negotiation Readiness

A focused engagement that gets the critical preparation done before you reach the table. We challenge your mandate, stress-test the strategy, and work through how the negotiation will unfold.

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RFP / Tender Support

Navigating the RFP and tender processes can be complex and time-consuming. At Impact Negotiation Group, we offer expert support.

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Negotiation Support

We guide your team from planning to execution, maximizing value, minimizing risks, and achieving an average ROI of 17.3x.

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Commercial Initiatives

We manage complex commercial initiatives, making sure negotiators are well-prepared, aligned, and supported to achieve optimal outcomes.

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Deal review

Deal review strategically evaluates your negotiation process, identifying strengths and weaknesses. We provide insights to refine your strategy, reduce risks, and optimize future outcomes.

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Expert support from strategy to signature

How we take you from strategy to signature

01

Build the plan

Define your objectives, map the counterpart’s position, and identify where the value sits. Know what to aim for, protect and where to push.

Best for: Commercial teams preparing annual customer negotiations or high-value contract renewals.

02

Pressure-test

We challenge your assumptions, test the toughest scenarios and uncover weaknesses before your counterpart does.

Best for: Sales leaders heading into negotiations where the counterpart has more information or more power.

03

Navigate the live deal

As the negotiation unfolds, we help you read the situation, adapt your strategy and prepare your next move.

Best for: Account teams handling complex, multi-round negotiations or unexpected developments mid-deal.

And we’re with you until the deal gets signed.

We don’t hand you a strategy deck and disappear.

We prepare you before critical meetings, debrief after them, and adapt the strategy as the negotiation unfolds.

€6.3 billion supported in deals since 2022
6.746 negotiators trained
9.4 customer rating
4,9 240 Google reviews
Upcoming events 20 Jan: Impactful Negotiator Program – Open Training English

Industries we consult

Negotiation support tailored to your industry

We tailor negotiation consulting to the dynamics, counterparties, and pressure points specific to your sector.

FMCG

Navigate annual negotiations, buying alliances, price increases and complex retailer relationships.

Pharma

Navigate complex negotiations involving regulatory compliance, R&D partnerships and pricing structures.

Professional services

From price increases and contract negotiations to tender responses, we support you on any commercial challenge.

Private equity

Secure better terms in investments and exits, and strengthen negotiations across your portfolio.

IT services

Navigate contract renewals, service agreements and strategic client negotiations.

Oil and gas

Navigate high-stakes commercial negotiations with complex stakeholders and power dynamics.

Manufacturing

Strengthen supplier negotiations, manage cost increases and secure better customer terms.

Employment relations

Navigate sensitive employee and labour negotiations with experienced support.

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We’re only happy, when you’re happy

01 / 10

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale
Cover of the IMPACT Negotiation Readiness Playbook, a dark navy hardback titled The Negotiation Readiness Playbook, a practitioner's guide for commercial teams in FMCG

FREE RESOURCE

Get the Negotiation Readiness Playbook

A practical guide for commercial teams preparing to negotiate major contracts. Learn how to prepare and spot risks before they happen.

Get the free playbook

Start preparing your next negotiation

In 30 minutes, a senior negotiation consultant will pressure-test your position, identify the risks, and show you where we would focus first.

  • Work through a real negotiation you're facing
  • Get an outside perspective on your position and risks
  • No preparation needed. No obligation.
Talk to an expert

FAQ

Common questions before you get started

Most experienced teams do negotiate well. The difference usually comes down to two things: preparation and resistance to pressure. In preparation, we go into a level of detail that teams rarely have the time for internally. Under pressure, we help you explore every option in advance and understand when and how to make concessions, if the situation calls for it. An external adviser also brings a perspective that someone inside the organisation simply cannot have.

That depends on the negotiation: its complexity, the timeline and how much support your team needs. We work with a fixed fee per engagement, agreed in advance, so you’re never paying for open-ended hours. As a reference point: when a deal is worth a few million, even a small improvement in the outcome usually amounts to a multiple of our fee. Across our engagements, clients have on average earned back 17.3 times their investment. In an initial call of around 30 minutes, we look at your situation together and give you a clear indication of the investment. If we don’t think we can make a real difference, we’ll say so.

That depends on where you are in the process. Before the negotiation, we sharpen your mandate, analyse the other side’s position and work out your strategy, scenarios and tactical plan together. Sometimes that means starting early, with a communication approach that influences the other party before the first meeting has even taken place. During the negotiation, we prepare each round with your team and debrief afterwards. Once the deal is closed, a deal review shows what worked and what to do differently next time, so you keep improving year after year. In a first conversation, we work out together which support fits your situation.

Usually not. Your team stays at the table and keeps the relationship with the other party; we work alongside them in preparation, between rounds and in the debriefs. Where the situation calls for it, we can also take a more active role.

Less than you might expect. Our work runs alongside your deal timeline: during preparation, typically a few hours per week for the people directly involved. During the negotiation itself, this usually decreases and is adapted to the pace of the rounds. We agree together in advance which level of support fits.

Yes. It’s not the ideal starting point, but it happens regularly. We assess where you stand, what leverage you still have and where there’s room left, and adjust the strategy for the remaining rounds with you.

Everything you share with us stays confidential. We’re happy to sign an NDA before the first substantive conversation, and we never work for the other side in the same negotiation.

Our core experience is in FMCG, pharma, private equity, IT services, professional services, manufacturing and oil & gas. The principles of a good negotiation are the same everywhere; our approach adapts to the dynamics of your market and your deal.