Negotiation Readiness & Pressure Test

Most teams think they have a plan. Yours has one that holds.

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We’re only happy, when you’re happy

01 / 10

With these experts, you can be sure you have thought of everything and are best prepared for your negotiations. This will give you confidence for the future. 

Portrait of Tom van de Vrede Tom van de Vrede Co-founder Levvr.io

Having worked with the team at Impact Negotiation Group over the past two years, I’ve found them to be incredibly knowledgeable, responsive, and a pleasure to work with.

Portrait of Emiel van Boxtel Emiel van Boxtel CFO

Very good nego training. I have learned a lot; tactics, how to behave, to not be in a competitive mindset.

Portrait of Charlotte Boonen Charlotte Boonen Key Account Manager

Absolutely powerful and valuable training. Applicable in most of the aspects in your life

Portrait of Miquel Vila Miquel Vila European Business Analyst

Interesting, fast-paced and lot of pratical examples.

Portrait of Louis Lanckriet Louis Lanckriet Account Manager National Customers

Very useful, high intensity

Portrait of Laurens Rosenmoller Laurens Rosenmöller Partner Delta Participaties

10 out of 10! Do it it’s a very good training with real examples

Portrait of Yann Briand BRIAND European Account Director

This is ROI positive and therefore a must for senior sales

Portrait of Peter Bisselink Peter Bisselink Accelerate Wholesalers

Nice full and rich program, with humor and great balance between theory and practice!

Portrait of Mike Franke Mike Franke Sales Manager VodafoneZiggo

Highly recommendable and a great training to learn guidelines and tricks about negos. Trainers with a lot of expertise.

Portrait of Melissa de Reus, Key Accountmanager Wholesale Melissa de Reus Key Accountmanager Wholesale

For commercial teams facing high-value negotiations

Prepare before the table is set

Your annual negotiations decide whether the year is a success. You get one shot.

Most teams are less ready than they think. Objectives are unclear, the walk-away has never been tested, and internal alignment is assumed rather than confirmed. Negotiation Readiness frontloads the hard part: we sit on the other side of your thinking and challenge it before your counterpart does.

Book a call
A plan you have defended under pressure Trusted by negotiators at AB InBev, Mars, Smurfit WestRock & UCB
€6.3 billion supported in deals since 2022
6,746 negotiators trained
9.4 customer rating

The cost of walking in unprepared

Weaknesses stay hidden until the plan meets real pressure

Proposals get rejected, the negotiation stops going as expected, and the gaps you never tested start to give way, often just as your own people begin to question the plan.

At this point the team becomes reactive instead of following a clear strategy. Internal discussions increase, decision-making slows down, and unnecessary concessions are made. Teams start scrambling to make their original plan fit the new situation.

The result is often a refocus toward the worst acceptable outcome, leaving significant value on the table.

When your organization is too slow to start early, we are the external party that drives the frontend for you.

What you gain

Three things your team walks out with

This is not a lecture. We build, challenge, and stress-test your team’s negotiation plan for a defined set of accounts, and force every assumption into the open.

01

A defensible negotiation plan

  • Clear objectives and mandate, target outcomes, and a tested best-possible walk-away
  • Restrictions and business drivers identified for both parties
  • Confirmation of where further internal alignment and mandate are required
02

Control through stress testing

  • A structured power assessment of your position versus the counterpart
  • Scenario planning across the realistic range of counterpart moves
  • A prepared Q&A and communication plan for the difficult moments
03

A trajectory that holds

  • A planned sequence of moves, openings, and concessions
  • Rehearsal of critical exchanges before they happen for real
  • A shared language and plan the whole team can execute consistently

How it works

Built entirely around your live negotiations

An intensive, facilitated working session. Our practitioners guide the team through objective setting, power assessment, scenario planning, Q&A development, and trajectory design, then challenge each element directly. Concepts are applied immediately to real accounts, not taught in the abstract. Where useful, AI-supported preparation is integrated to model counterpart economics and pressure-test scenarios. Teams leave with a plan they can run the next day.

  • Objective setting, target outcomes, and best-possible walk-away
  • Restrictions and business drivers of both parties
  • Internal alignment and mandate check
  • Power assessment
  • Scenario planning
  • Q&A and communication planning
  • Negotiation trajectory and move planning

Formats

Two ways in

Whether your team already works with our planning methodology or is coming to it fresh, there is a format built for the situation.

3 days

Readiness Intensive

For teams new to the methodology or working under time pressure. The methodology is brought to life live, woven into the planning and stress-testing across three intensive days.

Ideal for
Commercial teams preparing for high-value annual or key-account negotiations, like in FMCG.
Group size
Up to 20 participants across the account teams, run by our practitioners.
Venue
On- or off-site, depending on availability of suitable working infrastructure.
Optional add-on days
  • Planning kick-off · a one-day workshop on IMPACT’s planning methodology, run pre-season
  • Execution readiness · a one-day refresher shortly before the negotiation start, to ensure everybody is on top of their game

The Impact difference

Plans that survive the room

We build negotiation plans that survive contact with a professional counterpart: tested, rehearsed, and ready before the room. If negotiation outcomes matter, IMPACT is your partner.

Start before the table is set

See where you stand, then talk it through

Take the three-minute readiness test to pressure-test your position, then book a call with one of our partners to walk through the result and what closing the gap looks like for your team.

3-minute test · No obligations

Not sure where to start?

Most conversations begin with one specific deal or one team challenge. Use the form to describe yours.

Or call us directly: