Deal Checkliste: Kostenloser Download | IMPACT Negotiation Group<\/title>\n<meta name=\"description\" content=\"24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Basierend auf Tausenden realer Verhandlungen. Kostenlos.\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n\/* \u2550\u2550\u2550 ALL STYLES SCOPED TO #impact-lp-root: safe for WordPress \u2550\u2550\u2550 *\/\n:root{\n --lp-navy:#1B3A5C;--lp-navy-deep:#0e2034;--lp-navy-mid:#254d78;\n --lp-sage:#C4CDA0;--lp-sage-dark:#a8b382;--lp-sage-light:#e8ecda;\n --lp-off:#F3F5F1;--lp-white:#FFFFFF;--lp-muted:#6b7a8d;\n --lp-border:rgba(27,58,92,.12);--lp-font:'Inter',-apple-system,BlinkMacSystemFont,sans-serif\n}\n#impact-lp-root *,#impact-lp-root *::before,#impact-lp-root *::after{\n box-sizing:border-box;margin:0;padding:0\n}\n#impact-lp-root{\n font-family:var(--lp-font);color:var(--lp-navy);\n background:var(--lp-off);-webkit-font-smoothing:antialiased;\n 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display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center\n}\n#impact-lp-root .lp-for-title{\n font-size:clamp(24px,2.8vw,34px);font-weight:800;color:var(--lp-white);\n line-height:1.15;letter-spacing:-.02em;margin-bottom:18px\n}\n#impact-lp-root .lp-for-sub{font-size:15.5px;color:rgba(255,255,255,.6);line-height:1.65}\n#impact-lp-root .lp-fcards{display:flex;flex-direction:column;gap:12px}\n#impact-lp-root .lp-fcard{\n background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.09);\n border-radius:6px;padding:16px 20px;display:flex;align-items:flex-start;\n gap:14px;transition:background .2s\n}\n#impact-lp-root .lp-fcard:hover{background:rgba(255,255,255,.08)}\n#impact-lp-root .lp-ficon{\n width:34px;height:34px;background:rgba(196,205,160,.12);border-radius:4px;\n display:flex;align-items:center;justify-content:center;flex-shrink:0\n}\n#impact-lp-root .lp-ficon svg{\n width:16px;height:16px;stroke:var(--lp-sage);stroke-width:1.8;\n fill:none;stroke-linecap:round;stroke-linejoin:round\n}\n#impact-lp-root .lp-frole{font-size:13.5px;font-weight:700;color:var(--lp-white);margin-bottom:2px}\n#impact-lp-root .lp-fctx{font-size:12px;color:rgba(255,255,255,.48);line-height:1.5}\n\n\/* \u2500 TESTIMONIAL \u2500 *\/\n#impact-lp-root .lp-testi{\n background:var(--lp-sage-light);padding:80px 48px;text-align:center\n}\n#impact-lp-root .lp-qmark{\n font-size:68px;font-weight:900;color:var(--lp-sage);\n line-height:.75;margin-bottom:14px;font-family:Georgia,serif\n}\n#impact-lp-root .lp-qtext{\n font-size:clamp(17px,2.1vw,22px);font-weight:500;color:var(--lp-navy);\n line-height:1.55;max-width:660px;margin:0 auto 24px;letter-spacing:-.01em\n}\n#impact-lp-root .lp-qattr{\n font-size:12.5px;font-weight:600;color:var(--lp-muted);\n letter-spacing:.06em;text-transform:uppercase\n}\n#impact-lp-root .lp-qattr span{color:var(--lp-navy)}\n\n\/* \u2500 LOGOS \u2500 *\/\n#impact-lp-root .lp-logos{\n background:var(--lp-white);padding:44px 48px;\n border-top:1px solid var(--lp-border);border-bottom:1px solid var(--lp-border)\n}\n#impact-lp-root .lp-logos-lbl{\n text-align:center;font-size:10.5px;font-weight:600;color:#b5bfc8;\n letter-spacing:.14em;text-transform:uppercase;margin-bottom:24px\n}\n#impact-lp-root .lp-logos-row{\n display:flex;align-items:center;justify-content:center;\n flex-wrap:wrap;gap:10px 28px\n}\n#impact-lp-root .lp-lpill{\n font-size:11.5px;font-weight:700;color:#b5bfc8;letter-spacing:.08em;\n text-transform:uppercase;padding:5px 14px;border:1px solid #e3e7e1;\n border-radius:100px;transition:color .2s,border-color .2s\n}\n#impact-lp-root .lp-lpill:hover{color:var(--lp-navy);border-color:rgba(27,58,92,.25)}\n\n\/* \u2500 BOTTOM CTA \u2500 *\/\n#impact-lp-root .lp-bcta{\n background:var(--lp-navy);padding:88px 48px;\n display:grid;grid-template-columns:1fr 380px;gap:72px;align-items:center\n}\n#impact-lp-root .lp-bcta-title{\n font-size:clamp(26px,3.2vw,40px);font-weight:900;color:var(--lp-white);\n line-height:1.1;letter-spacing:-.03em;margin-bottom:14px\n}\n#impact-lp-root .lp-bcta-title em{font-style:normal;color:var(--lp-sage)}\n#impact-lp-root .lp-bcta-sub{\n font-size:15.5px;color:rgba(255,255,255,.56);line-height:1.65;max-width:420px\n}\n#impact-lp-root .lp-bform{\n background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);\n border-radius:8px;padding:28px\n}\n#impact-lp-root .lp-bform .lp-fwrap label{color:rgba(255,255,255,.62)}\n#impact-lp-root .lp-bform .lp-fwrap input{\n background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.14);color:var(--lp-white)\n}\n#impact-lp-root .lp-bform .lp-fwrap input:focus{\n border-color:var(--lp-sage);background:rgba(255,255,255,.1)\n}\n#impact-lp-root .lp-bform .lp-fwrap input::placeholder{color:rgba(255,255,255,.27)}\n#impact-lp-root .lp-bform .lp-gdpr{color:rgba(255,255,255,.28)}\n#impact-lp-root .lp-bform .lp-gdpr a{color:rgba(255,255,255,.5)}\n#impact-lp-root .lp-bform .lp-form-error{\n background:rgba(192,57,43,.12);border-color:rgba(192,57,43,.25);color:#f08080\n}\n\n\/* \u2500 REVEAL \u2500 *\/\n#impact-lp-root .lp-reveal{\n opacity:0;transform:translateY(22px);\n transition:opacity .55s ease,transform .55s ease\n}\n#impact-lp-root .lp-reveal.lp-visible{opacity:1;transform:translateY(0)}\n\n\/* \u2500 RESPONSIVE \u2500 *\/\n@media(max-width:900px){\n #impact-lp-root .lp-hero{grid-template-columns:1fr}\n #impact-lp-root .lp-hero-left{padding:52px 22px 44px}\n #impact-lp-root .lp-hero-right{padding:36px 22px 52px}\n #impact-lp-root .lp-pdf-mini-wrap{display:none}\n #impact-lp-root .lp-stats{padding:24px 22px}\n #impact-lp-root .lp-preview-sec{padding:60px 22px;grid-template-columns:1fr;gap:44px}\n #impact-lp-root .lp-pdf-lg-wrap{padding:16px}\n #impact-lp-root .lp-inside{padding:64px 22px}\n #impact-lp-root .lp-pgrid{grid-template-columns:1fr}\n #impact-lp-root .lp-for{padding:64px 22px;grid-template-columns:1fr;gap:36px}\n #impact-lp-root .lp-testi{padding:60px 22px}\n #impact-lp-root .lp-logos{padding:36px 22px}\n #impact-lp-root .lp-bcta{padding:64px 22px;grid-template-columns:1fr;gap:36px}\n}\n@media(max-width:480px){\n #impact-lp-root .lp-stats{grid-template-columns:1fr;padding:20px}\n #impact-lp-root .lp-stat+.lp-stat::before{display:none}\n #impact-lp-root .lp-stat{padding:12px 8px;border-top:1px solid rgba(27,58,92,.14)}\n #impact-lp-root .lp-logos-row{gap:8px 16px}\n}\n<\/style>\n<\/head>\n<body>\n\n<div id=\"impact-lp-root\">\n\n\n<section class=\"lp-hero\">\n <div class=\"lp-hero-grid\"><\/div>\n <div class=\"lp-hero-glow\"><\/div>\n\n <div class=\"lp-hero-left\">\n <div class=\"lp-eyebrow\">Praxis-Guide Nr. 01<\/div>\n <h1 class=\"lp-h1\">Schluss mit Improvisieren.<br><em>Jede Verhandlung<\/em><br>gewinnen.<\/h1>\n <p class=\"lp-hero-sub\">24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Basierend auf Tausenden realer kommerzieller Verhandlungen. Kostenlos.<\/p>\n\n <p class=\"lp-preview-label\">Was Sie erhalten<\/p>\n <div class=\"lp-preview-items\">\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 1:<\/strong> 8 Vorbereitungsschritte, die den Deal entscheiden, bevor Sie den Raum betreten<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 2:<\/strong> Wie Sie den Prozess f\u00fchren, den Anker setzen und Drucktaktiken entkr\u00e4ften<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 3:<\/strong> Die Abschlussschritte, die Ihre Marge sch\u00fctzen, wenn der Druck steigt<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Taktik\u00fcbersicht:<\/strong> Die Taktiken, die die Gegenseite einsetzt. Benannt und entsch\u00e4rft.<\/span><\/div>\n <\/div>\n\n \n <div class=\"lp-pdf-mini-wrap\">\n <div class=\"lp-pdf-back\"><\/div>\n <div class=\"lp-pdf-front\">\n <div class=\"lp-pdf-inner\">\n <div class=\"lp-pdf-logo\">\n <div class=\"lp-pdf-mark\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n <span class=\"lp-pdf-wordmark\">IMPACT<\/span>\n <\/div>\n <div class=\"lp-pdf-content\">\n <div class=\"fg-label\">Der Verhandlungsf\u00fchrer<\/div>\n <div class=\"fg-no\">Nr. 01<\/div>\n <div class=\"fg-title\">Die Deal<br><span class=\"fg-title-accent\">Checkliste.<\/span><\/div>\n <div class=\"fg-sub\">Die Schritte, die gute von herausragenden Abschl\u00fcssen unterscheiden.<\/div>\n <div class=\"fg-div\"><\/div>\n <div class=\"lp-pdf-lines\">\n <div class=\"lp-pdf-line h\"><\/div>\n <div class=\"lp-pdf-line l\"><\/div>\n <div class=\"lp-pdf-line m\"><\/div>\n <div class=\"lp-pdf-line xl\"><\/div>\n <div class=\"lp-pdf-line s\"><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pdf-bottom\">IMPACT Negotiation Group<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"lp-hero-right\">\n <div class=\"lp-form-card\">\n <span class=\"lp-form-tag\">Kostenloser Download<\/span>\n <h2 class=\"lp-form-title\">Jetzt herunterladen.<br>Heute noch nutzen.<\/h2>\n <p class=\"lp-form-desc\">Tragen Sie sich ein und erhalten Sie sofortigen Zugriff.<\/p>\n <div class=\"lp-form-error\" id=\"lp-h-error\">Etwas ist schiefgelaufen. Bitte versuchen Sie es erneut.<\/div>\n <form id=\"lp-hero-form\" onsubmit=\"lpSubmit(event,'lp-hero-form','lp-h-error','lp-h-btn','lp-h-text','lp-h-icon','lp-h-spin')\">\n <div class=\"lp-fgroup\">\n <div class=\"lp-fwrap\"><label for=\"lp-fn1\">Vorname<\/label><input type=\"text\" id=\"lp-fn1\" name=\"first_name\" placeholder=\"Thomas\" required autocomplete=\"given-name\"><\/div>\n <div class=\"lp-fwrap\"><label for=\"lp-em1\">Gesch\u00e4ftliche E-Mail<\/label><input type=\"email\" id=\"lp-em1\" name=\"email\" placeholder=\"t.mueller@unternehmen.de\" required autocomplete=\"email\"><\/div>\n <\/div>\n <button type=\"submit\" class=\"lp-cta-btn\" id=\"lp-h-btn\">\n <span id=\"lp-h-text\">Checkliste kostenlos herunterladen<\/span>\n <svg id=\"lp-h-icon\" viewBox=\"0 0 16 16\"><path d=\"M8 2v8M4 7l4 4 4-4M2 13h12\"\/><\/svg>\n <div class=\"lp-btn-spinner\" id=\"lp-h-spin\"><\/div>\n <\/button>\n <p class=\"lp-trust-line\">Genutzt von Teams bei <strong>Danone, AB InBev, Shell, Pfizer<\/strong> und anderen.<\/p>\n <p class=\"lp-gdpr\">Mit dem Download stimmen Sie unserer <a href=\"https:\/\/impactnegotiationgroup.com\/privacy\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> zu. Kein Spam. Versprochen.<\/p>\n <\/form>\n <\/div>\n <\/div>\n<\/section>\n\n\n<div class=\"lp-stats\">\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">\u20ac4,1 Mrd.<\/div><div class=\"lp-stat-l\">in Deals begleitet<\/div><\/div>\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">5.935<\/div><div class=\"lp-stat-l\">trainierte Verhandler<\/div><\/div>\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">9,4<\/div><div class=\"lp-stat-l\">Kundenbewertung<\/div><\/div>\n<\/div>\n\n\n<section class=\"lp-preview-sec\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\">Was Sie herunterladen<\/p>\n <h2 class=\"lp-stitle\">Ein Arbeitsdokument.<br>Keine Theorie.<\/h2>\n <p class=\"lp-ssub\">Die Deal Checkliste ist ein 4-seitiger Leitfaden, basierend auf Tausenden realer Verhandlungen. Zum Ausdrucken und Markieren. Nutzen Sie diese vor jeder Verhandlung.<\/p>\n <div class=\"lp-pc-items\">\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 01<\/span><p class=\"lp-pc-text\"><strong>Bevor Sie den Raum betreten.<\/strong> WAP, Zielposition, Er\u00f6ffnung, BATNA, Variablen, Zugest\u00e4ndnisplan, Mandat.<\/p><\/div>\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 02<\/span><p class=\"lp-pc-text\"><strong>Den Prozess kontrollieren.<\/strong> Prozessf\u00fchrung, Ankern, Schweigen halten, Taktiken erkennen, Kanalwahl.<\/p><\/div>\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 03<\/span><p class=\"lp-pc-text\"><strong>Abschlie\u00dfen ohne nachzugeben.<\/strong> Ablehnungskalibrierung, Dokumentationskontrolle, Walk-Away, Debriefing.<\/p><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pdf-lg-wrap lp-reveal\">\n <div class=\"lp-pdf-sh2\"><\/div>\n <div class=\"lp-pdf-sh1\"><\/div>\n <div class=\"lp-pdf-lg\">\n <div class=\"lp-pdf-lg-inner\">\n <div class=\"lp-pdfl-logo\">\n <div class=\"lp-pdfl-mark\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n <span class=\"lp-pdfl-wm\">IMPACT<\/span>\n <\/div>\n <div class=\"lp-pdfl-tr\"><div class=\"g1\">Praxis-Guide<\/div><div class=\"g2\">Nr. 01<\/div><\/div>\n <div class=\"lp-pdfl-body\">\n <div class=\"bl\">Der Verhandlungsf\u00fchrer<\/div>\n <div class=\"bt\">Die Deal<br><span class=\"bt2\">Checkliste.<\/span><\/div>\n <div class=\"bs\">Die Schritte, die gute von herausragenden Abschl\u00fcssen unterscheiden.<\/div>\n <div class=\"bd\"><\/div>\n <\/div>\n <div class=\"lp-pdfl-lines\">\n <div class=\"lp-pdfl-line h\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <div class=\"lp-pdfl-line m\"><\/div>\n <div class=\"lp-pdfl-line xl\"><\/div>\n <div class=\"lp-pdfl-line s\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <div class=\"lp-pdfl-line xl\"><\/div>\n <div class=\"lp-pdfl-line m\"><\/div>\n <div class=\"lp-pdfl-line s\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <\/div>\n <div class=\"lp-pdfl-foot\">\n <span class=\"fb\">Impact Negotiation Group<\/span>\n <span class=\"fp\">01 \/ 04<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-inside\">\n <div class=\"lp-reveal\" style=\"margin-bottom:52px\">\n <p class=\"lp-slabel\">Was die Checkliste enth\u00e4lt<\/p>\n <h2 class=\"lp-stitle\">Drei Phasen. 24 Schritte. Jede Verhandlung.<\/h2>\n <p class=\"lp-ssub\" style=\"max-width:510px\">Die meisten Verhandlungsergebnisse werden entschieden, bevor das Gespr\u00e4ch \u00fcberhaupt beginnt. Diese Checkliste zeigt Ihnen die Vorbereitungs-, Positionierungs- und Prozessschritte, die erfahrene FMCG-Verhandler konsequent anwenden.<\/p>\n <\/div>\n <div class=\"lp-pgrid\">\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 01<\/p>\n <h3 class=\"lp-ptitle\">Bevor Sie den Raum betreten<\/h3>\n <p class=\"lp-pdesc\">Vorbereitung ist die Verhandlung. Wer besser vorbereitet ist, gewinnt fast immer.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>WAP festlegen: Ihre echte Untergrenze, schriftlich fixiert<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zielposition definieren, nicht nur die Er\u00f6ffnung<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Alle Variablen erfassen. Der Preis ist nur ein Hebel von vielen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ihre BATNA kennen und vor den Gespr\u00e4chen st\u00e4rken<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zugest\u00e4ndnisstrategie im Voraus planen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Interne Abstimmung und klares Mandat zuerst sichern<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 02<\/p>\n <h3 class=\"lp-ptitle\">Den Prozess kontrollieren<\/h3>\n <p class=\"lp-pdesc\">Wer den Prozess kontrolliert, kontrolliert das Ergebnis. Die meisten Verhandler \u00fcbersehen dies vollst\u00e4ndig.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Den Prozess verhandeln, bevor Sie \u00fcber Preise sprechen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ambitioniert er\u00f6ffnen. Die Er\u00f6ffnung setzt den Anker.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Schweigen nach einem Angebot nie mit einem Zugest\u00e4ndnis brechen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>K\u00fcnstliche Dringlichkeit erkennen und Drucktaktiken benennen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Den Kanal bewusst w\u00e4hlen. E-Mail oder pers\u00f6nlich ist eine Taktik.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zugest\u00e4ndnisse immer tauschen. Niemals verschenken.<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 03<\/p>\n <h3 class=\"lp-ptitle\">Abschlie\u00dfen ohne nachzugeben<\/h3>\n <p class=\"lp-pdesc\">Die letzten Verhandlungsminuten entscheiden oft \u00fcber den gr\u00f6\u00dften Teil des Ergebnisses.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ablehnungsst\u00e4rke an der echten Position ausrichten<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Nach jeder Ablehnung neu ankern. Nie danach schweigen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Die interne Verhandlung auf der Gegenseite verstehen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Dokumentation kontrollieren. Das Protokoll geh\u00f6rt Ihnen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ihren Walk-Away kennen und ihn wirklich nutzen wollen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ehrliches Debriefing. Der n\u00e4chste Deal h\u00e4ngt davon ab.<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-for\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\" style=\"color:var(--lp-sage)\">F\u00fcr wen diese Checkliste ist<\/p>\n <h2 class=\"lp-for-title\">Entwickelt f\u00fcr erfahrene Commercial Leader im FMCG-Bereich.<\/h2>\n <p class=\"lp-for-sub\">Wenn Sie mit H\u00e4ndlern, Eink\u00e4ufern oder Key Accounts verhandeln, wurde diese Checkliste aus Ihrer Praxis heraus entwickelt. Echte Deals. Echter Druck. Echte Konsequenzen.<\/p>\n <\/div>\n <div class=\"lp-fcards lp-reveal\">\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M16 3H8L6 7h12z\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Key Account Manager<\/p><p class=\"lp-fctx\">Vorbereitung auf Jahresgespr\u00e4che, Aktionsverhandlungen und Vertragsverhandlungen mit gro\u00dfen Handelspartnern<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Sales Directors und Vertriebsleiter<\/p><p class=\"lp-fctx\">Ein wiederholbares Abschlusssystem f\u00fcr das gesamte Commercial-Team aufbauen, markt- und kunden\u00fcbergreifend<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5M2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Einkaufsleiter<\/p><p class=\"lp-fctx\">Mit klaren Zielen, starken Alternativen und einem strukturierten Zugest\u00e4ndnisplan in Lieferantengespr\u00e4che gehen<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 0 1 3 3L7 19l-4 1 1-4z\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">CCOs und Commercial Leader<\/p><p class=\"lp-fctx\">Verhandlungskompetenz im gesamten Commercial-Bereich st\u00e4rken, Deal f\u00fcr Deal<\/p><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-testi lp-reveal\">\n <div class=\"lp-qmark\">„<\/div>\n <p class=\"lp-qtext\">Wer besser vorbereitet ist, gewinnt fast immer. Nicht weil er kl\u00fcger ist, sondern weil er bereits wei\u00df, wohin er will, bevor die Gegenseite \u00fcberhaupt zu \u00fcberlegen beginnt.<\/p>\n <p class=\"lp-qattr\"><span>IMPACT Negotiation Group.<\/span> Basierend auf 5.935 trainierten Verhandlern und \u20ac4,1 Mrd. in begleiteten Deals.<\/p>\n<\/section>\n\n\n<section class=\"lp-logos lp-reveal\">\n <p class=\"lp-logos-lbl\">Genutzt von Teams bei<\/p>\n <div class=\"lp-logos-row\">\n <span class=\"lp-lpill\">Danone<\/span>\n <span class=\"lp-lpill\">AB InBev<\/span>\n <span class=\"lp-lpill\">Shell<\/span>\n <span class=\"lp-lpill\">Pfizer<\/span>\n <span class=\"lp-lpill\">Mars<\/span>\n <span class=\"lp-lpill\">Kraft Heinz<\/span>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-bcta\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\" style=\"color:var(--lp-sage)\">Kostenloser Download<\/p>\n <h2 class=\"lp-bcta-title\">Ihre n\u00e4chste Verhandlung beginnt <em>hier.<\/em><\/h2>\n <p class=\"lp-bcta-sub\">Eine Checkliste ver\u00e4ndert das Bewusstsein. Training ver\u00e4ndert das Verhalten. Beginnen Sie mit der Checkliste. Nutzen Sie diese vor jeder Verhandlung. Jedes Mal.<\/p>\n <\/div>\n <div class=\"lp-bform lp-reveal\">\n <div class=\"lp-form-error\" id=\"lp-b-error\">Etwas ist schiefgelaufen. Bitte versuchen Sie es erneut.<\/div>\n <form id=\"lp-bottom-form\" onsubmit=\"lpSubmit(event,'lp-bottom-form','lp-b-error','lp-b-btn','lp-b-text','lp-b-icon','lp-b-spin')\">\n <div class=\"lp-fgroup\">\n <div class=\"lp-fwrap\"><label for=\"lp-fn2\">Vorname<\/label><input type=\"text\" id=\"lp-fn2\" name=\"first_name\" placeholder=\"Thomas\" required autocomplete=\"given-name\"><\/div>\n <div class=\"lp-fwrap\"><label for=\"lp-em2\">Gesch\u00e4ftliche E-Mail<\/label><input type=\"email\" id=\"lp-em2\" name=\"email\" placeholder=\"t.mueller@unternehmen.de\" required autocomplete=\"email\"><\/div>\n <\/div>\n <button type=\"submit\" class=\"lp-cta-btn\" id=\"lp-b-btn\">\n <span id=\"lp-b-text\">Checkliste kostenlos herunterladen<\/span>\n <svg id=\"lp-b-icon\" viewBox=\"0 0 16 16\"><path d=\"M8 2v8M4 7l4 4 4-4M2 13h12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <div class=\"lp-btn-spinner\" id=\"lp-b-spin\"><\/div>\n <\/button>\n <p class=\"lp-gdpr\">Mit dem Download stimmen Sie unserer <a href=\"https:\/\/impactnegotiationgroup.com\/privacy\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> zu. Kein Spam. Versprochen.<\/p>\n <\/form>\n <\/div>\n<\/section>\n\n<\/div>\n\n<script>\n(function(){\n \/* \u2550\u2550 CONFIG: update before going live \u2550\u2550 *\/\n var ZAPIER_WEBHOOK_URL = 'https:\/\/hooks.zapier.com\/hooks\/catch\/3865477\/4bcu5mg\/';\n var LI_CONVERSION_ID = 27129210;\n var GA_CONVERSION = 'checklist_form';\n var REDIRECT_URL = 'https:\/\/drive.google.com\/file\/d\/1TbCVq5li-nN35po_kXRQEvYcL5RcF9LG\/view?usp=sharing';\n\n \/* \u2550\u2550 UTM capture \u2550\u2550 *\/\n var _u = (function(){\n var p = new URLSearchParams(window.location.search);\n return {\n utm_source: p.get('utm_source') || '',\n utm_medium: p.get('utm_medium') || '',\n utm_campaign: p.get('utm_campaign') || '',\n utm_content: p.get('utm_content') || '',\n utm_term: p.get('utm_term') || '',\n gclid: p.get('gclid') || '',\n li_fat_id: p.get('li_fat_id') || ''\n };\n })();\n\n \/* \u2550\u2550 Formular-Versand \u2550\u2550 *\/\n window.lpSubmit = function(e, formId, errId, btnId, textId, iconId, spinId){\n e.preventDefault();\n var form = document.getElementById(formId);\n var err = document.getElementById(errId);\n var btn = document.getElementById(btnId);\n var txt = document.getElementById(textId);\n var icon = document.getElementById(iconId);\n var spin = document.getElementById(spinId);\n\n err.style.display = 'none';\n btn.disabled = true;\n txt.textContent = 'Checkliste wird ge\u00f6ffnet...';\n icon.style.display= 'none';\n spin.style.display= 'block';\n\n var payload = {\n first_name: form.querySelector('[name=first_name]').value.trim(),\n email: form.querySelector('[name=email]').value.trim(),\n source_url: window.location.href,\n submitted_at: new Date().toISOString(),\n form_id: formId,\n utm_source: _u.utm_source,\n utm_medium: _u.utm_medium,\n utm_campaign: _u.utm_campaign,\n utm_content: _u.utm_content,\n utm_term: _u.utm_term,\n gclid: _u.gclid,\n li_fat_id: _u.li_fat_id\n };\n\n fetch(ZAPIER_WEBHOOK_URL, {\n method: 'POST',\n mode: 'no-cors',\n headers: { 'Content-Type': 'text\/plain;charset=utf-8' },\n body: JSON.stringify(payload)\n })\n .then(function(){\n \/* Conversion-Tracking ausl\u00f6sen, bevor die Seite verlassen wird *\/\n try{ window.lintrk && window.lintrk('track',{conversion_id:LI_CONVERSION_ID}); }catch(x){}\n try{ window.gtag && window.gtag('event','conversion',{'send_to':GA_CONVERSION}); }catch(x){}\n \/* Kurze Verz\u00f6gerung, damit die Pixel feuern, dann zur PDF weiterleiten *\/\n setTimeout(function(){ window.location.href = REDIRECT_URL; }, 350);\n })\n .catch(function(){\n btn.disabled = false;\n txt.textContent = 'Checkliste kostenlos herunterladen';\n icon.style.display = '';\n spin.style.display = 'none';\n err.style.display = 'block';\n err.scrollIntoView({ behavior:'smooth', block:'nearest' });\n });\n };\n\n \/* \u2550\u2550 Scroll reveal \u2550\u2550 *\/\n var obs = new IntersectionObserver(function(entries){\n entries.forEach(function(el){\n if(el.isIntersecting){ el.target.classList.add('lp-visible'); obs.unobserve(el.target); }\n });\n },{threshold:.1});\n document.querySelectorAll('#impact-lp-root .lp-reveal').forEach(function(el){ obs.observe(el); });\n})();\n<\/script>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal Checkliste: Kostenloser Download | IMPACT Negotiation Group Praxis-Guide Nr. 01 Schluss mit Improvisieren.Jede Verhandlunggewinnen. 24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Basierend auf Tausenden realer kommerzieller Verhandlungen. Kostenlos. Was Sie erhalten Phase 1: 8 Vorbereitungsschritte, die den Deal entscheiden, bevor Sie den Raum betreten Phase 2: Wie Sie den Prozess f\u00fchren, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-clean.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2798","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Deal Checklist: Kostenloser Download | IMPACT Negotiation Group<\/title>\n<meta name=\"description\" content=\"24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Aus Tausenden realer Verhandlungen. 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rgba(0,0,0,.18);\n overflow:hidden;border:1px solid rgba(196,205,160,.15)\n}\n#impact-lp-root .lp-pdf-front::before{\n content:'';position:absolute;top:0;left:0;right:0;height:3px;\n background:var(--lp-sage)\n}\n#impact-lp-root .lp-pdf-inner{padding:18px 16px;height:100%;display:flex;flex-direction:column}\n#impact-lp-root .lp-pdf-logo{display:flex;align-items:center;gap:6px;margin-bottom:auto}\n#impact-lp-root .lp-pdf-mark{display:grid;grid-template-columns:1fr 1fr;gap:2px;width:20px;height:20px}\n#impact-lp-root .lp-pdf-mark span{border-radius:1px;display:block;background:var(--lp-sage)}\n#impact-lp-root .lp-pdf-mark span:nth-child(2){opacity:.6}\n#impact-lp-root .lp-pdf-mark span:nth-child(3){opacity:.6}\n#impact-lp-root .lp-pdf-mark span:nth-child(4){opacity:.3}\n#impact-lp-root .lp-pdf-wordmark{\n font-size:9px;font-weight:700;color:var(--lp-white);\n letter-spacing:.1em;text-transform:uppercase\n}\n#impact-lp-root .lp-pdf-content{}\n#impact-lp-root .lp-pdf-content .fg-label{\n font-size:7px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;\n color:rgba(196,205,160,.6);margin-bottom:4px\n}\n#impact-lp-root .lp-pdf-content .fg-no{\n font-size:7px;color:rgba(255,255,255,.3);letter-spacing:.1em;\n text-transform:uppercase;margin-bottom:8px\n}\n#impact-lp-root .lp-pdf-content .fg-title{\n font-size:20px;font-weight:900;color:var(--lp-white);\n line-height:1.0;letter-spacing:-.02em\n}\n#impact-lp-root .lp-pdf-content .fg-title-accent{color:var(--lp-sage)}\n#impact-lp-root .lp-pdf-content .fg-sub{\n font-size:7.5px;color:rgba(255,255,255,.45);line-height:1.5;\n margin-top:4px;margin-bottom:10px\n}\n#impact-lp-root .lp-pdf-content .fg-div{height:1px;background:rgba(196,205,160,.15);margin-bottom:8px}\n#impact-lp-root .lp-pdf-lines{display:flex;flex-direction:column;gap:4px}\n#impact-lp-root .lp-pdf-line{height:3px;border-radius:2px;background:rgba(255,255,255,.07)}\n#impact-lp-root .lp-pdf-line.h{background:rgba(196,205,160,.2);height:4.5px;width:65%;margin-bottom:3px}\n#impact-lp-root .lp-pdf-line.s{width:50%}\n#impact-lp-root .lp-pdf-line.m{width:78%}\n#impact-lp-root .lp-pdf-line.l{width:92%}\n#impact-lp-root .lp-pdf-line.xl{width:100%}\n#impact-lp-root .lp-pdf-bottom{\n margin-top:auto;font-size:6.5px;font-weight:600;\n letter-spacing:.08em;color:rgba(255,255,255,.22);text-transform:uppercase\n}\n\n\/* \u2500 FORM PANEL \u2500 *\/\n#impact-lp-root .lp-hero-right{\n background:var(--lp-white);display:flex;align-items:center;\n justify-content:center;padding:64px 40px;position:relative;z-index:1\n}\n#impact-lp-root .lp-form-card{width:100%;max-width:340px}\n#impact-lp-root .lp-form-tag{\n display:inline-block;font-size:10px;font-weight:700;letter-spacing:.12em;\n text-transform:uppercase;color:var(--lp-navy);background:var(--lp-sage-light);\n padding:5px 12px;border-radius:2px;margin-bottom:18px\n}\n#impact-lp-root .lp-form-title{\n font-size:22px;font-weight:800;color:var(--lp-navy);line-height:1.2;\n margin-bottom:6px;letter-spacing:-.02em\n}\n#impact-lp-root .lp-form-desc{\n font-size:13.5px;color:var(--lp-muted);line-height:1.55;margin-bottom:22px\n}\n#impact-lp-root .lp-fgroup{display:flex;flex-direction:column;gap:11px;margin-bottom:14px}\n#impact-lp-root .lp-fwrap{display:flex;flex-direction:column;gap:5px}\n#impact-lp-root .lp-fwrap label{\n font-size:10.5px;font-weight:700;color:var(--lp-navy);\n letter-spacing:.05em;text-transform:uppercase\n}\n#impact-lp-root .lp-fwrap input{\n height:48px;padding:0 15px;border:1.5px solid var(--lp-border);\n border-radius:4px;font-family:var(--lp-font);font-size:14px;\n color:var(--lp-navy);background:var(--lp-off);outline:none;\n transition:border-color .18s,background .18s;width:100%\n}\n#impact-lp-root .lp-fwrap input:focus{border-color:var(--lp-navy);background:var(--lp-white)}\n#impact-lp-root .lp-fwrap input::placeholder{color:#bcc5ce}\n#impact-lp-root .lp-cta-btn{\n width:100%;height:52px;background:var(--lp-sage);color:var(--lp-navy);\n border:none;border-radius:4px;font-family:var(--lp-font);font-size:15px;\n font-weight:700;letter-spacing:.02em;cursor:pointer;\n transition:background .18s,transform .12s,opacity .18s;\n display:flex;align-items:center;justify-content:center;gap:8px;\n margin-bottom:14px;position:relative\n}\n#impact-lp-root .lp-cta-btn:hover:not(:disabled){background:var(--lp-sage-dark)}\n#impact-lp-root .lp-cta-btn:active:not(:disabled){transform:scale(.98)}\n#impact-lp-root .lp-cta-btn:disabled{opacity:.7;cursor:not-allowed}\n#impact-lp-root .lp-cta-btn svg{\n width:16px;height:16px;stroke:var(--lp-navy);stroke-width:2;\n fill:none;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0\n}\n#impact-lp-root .lp-btn-spinner{\n display:none;width:18px;height:18px;\n border:2px solid rgba(27,58,92,.2);border-top-color:var(--lp-navy);\n border-radius:50%;animation:lp-spin .7s linear infinite\n}\n@keyframes lp-spin{to{transform:rotate(360deg)}}\n#impact-lp-root .lp-trust-line{\n font-size:11px;color:var(--lp-muted);line-height:1.5;\n text-align:center;margin-bottom:7px\n}\n#impact-lp-root .lp-trust-line strong{font-weight:600;color:var(--lp-navy)}\n#impact-lp-root .lp-gdpr{font-size:10.5px;color:#9aa5b0;line-height:1.55;text-align:center}\n#impact-lp-root .lp-gdpr a{color:var(--lp-navy);text-decoration:underline;text-underline-offset:2px}\n#impact-lp-root .lp-form-error{\n display:none;font-size:12px;color:#c0392b;background:#fdf2f1;\n border:1px solid rgba(192,57,43,.2);border-radius:4px;\n padding:10px 12px;margin-bottom:10px;line-height:1.5\n}\n\n\/* \u2500 STATS BAR \u2500 *\/\n#impact-lp-root .lp-stats{\n background:var(--lp-sage);padding:32px 48px;\n display:grid;grid-template-columns:repeat(3,1fr)\n}\n#impact-lp-root .lp-stat{\n display:flex;flex-direction:column;align-items:center;\n text-align:center;padding:6px 24px;position:relative\n}\n#impact-lp-root .lp-stat+.lp-stat::before{\n content:'';position:absolute;left:0;top:18%;bottom:18%;\n width:1px;background:rgba(27,58,92,.18)\n}\n#impact-lp-root .lp-stat-n{\n font-size:clamp(26px,3.2vw,38px);font-weight:800;color:var(--lp-navy);\n line-height:1;letter-spacing:-.03em;margin-bottom:5px\n}\n#impact-lp-root .lp-stat-l{\n font-size:10.5px;font-weight:600;color:rgba(27,58,92,.58);\n letter-spacing:.1em;text-transform:uppercase\n}\n\n\/* \u2500 PDF PREVIEW SECTION \u2500 *\/\n#impact-lp-root .lp-preview-sec{\n background:var(--lp-off);padding:80px 48px;\n display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center\n}\n#impact-lp-root .lp-slabel{\n font-size:11px;font-weight:700;letter-spacing:.16em;\n text-transform:uppercase;color:var(--lp-sage-dark);margin-bottom:14px\n}\n#impact-lp-root .lp-stitle{\n font-size:clamp(24px,2.8vw,34px);font-weight:800;color:var(--lp-navy);\n line-height:1.15;letter-spacing:-.02em;margin-bottom:14px;max-width:460px\n}\n#impact-lp-root .lp-ssub{\n font-size:15.5px;color:var(--lp-muted);line-height:1.65;\n max-width:440px;margin-bottom:28px\n}\n#impact-lp-root .lp-pc-items{display:flex;flex-direction:column;gap:10px}\n#impact-lp-root .lp-pc-item{\n display:flex;align-items:flex-start;gap:12px;padding:12px 14px;\n background:var(--lp-white);border:1px solid var(--lp-border);border-radius:5px\n}\n#impact-lp-root .lp-pc-num{\n font-size:10px;font-weight:700;color:var(--lp-sage-dark);\n letter-spacing:.1em;text-transform:uppercase;min-width:58px;margin-top:2px\n}\n#impact-lp-root .lp-pc-text{font-size:13px;color:var(--lp-navy);line-height:1.5}\n#impact-lp-root .lp-pc-text strong{font-weight:700}\n\n\/* Large PDF mockup *\/\n#impact-lp-root .lp-pdf-lg-wrap{\n position:relative;display:flex;justify-content:center;\n align-items:center;padding:32px\n}\n#impact-lp-root .lp-pdf-sh2{\n position:absolute;top:22px;left:50%;\n transform:translateX(-55%) rotate(2deg);\n width:240px;height:340px;background:#e2e6de;border-radius:4px;\n box-shadow:0 4px 16px rgba(0,0,0,.09)\n}\n#impact-lp-root .lp-pdf-sh1{\n position:absolute;top:34px;left:50%;\n transform:translateX(-42%) rotate(4.5deg);\n width:240px;height:340px;background:#d4d9d0;border-radius:4px;\n box-shadow:0 4px 20px rgba(0,0,0,.12)\n}\n#impact-lp-root .lp-pdf-lg{\n position:relative;width:240px;height:340px;\n background:var(--lp-navy-deep);border-radius:5px;\n box-shadow:0 16px 56px rgba(0,0,0,.3),0 4px 16px rgba(0,0,0,.15);\n overflow:hidden;border:1px solid rgba(196,205,160,.14)\n}\n#impact-lp-root .lp-pdf-lg::before{\n content:'';position:absolute;top:0;left:0;right:0;height:3px;\n background:linear-gradient(90deg,var(--lp-sage),var(--lp-sage-dark))\n}\n#impact-lp-root .lp-pdf-lg-inner{\n padding:24px 22px;height:100%;display:flex;flex-direction:column\n}\n#impact-lp-root .lp-pdfl-logo{\n display:flex;align-items:center;gap:7px;margin-bottom:auto\n}\n#impact-lp-root .lp-pdfl-mark{\n display:grid;grid-template-columns:1fr 1fr;gap:2.5px;width:26px;height:26px\n}\n#impact-lp-root .lp-pdfl-mark span{border-radius:1.5px;display:block}\n#impact-lp-root .lp-pdfl-mark span:nth-child(1){background:var(--lp-sage)}\n#impact-lp-root .lp-pdfl-mark span:nth-child(2){background:var(--lp-sage);opacity:.6}\n#impact-lp-root .lp-pdfl-mark span:nth-child(3){background:var(--lp-sage);opacity:.6}\n#impact-lp-root .lp-pdfl-mark span:nth-child(4){background:var(--lp-sage);opacity:.3}\n#impact-lp-root .lp-pdfl-wm{\n font-size:10px;font-weight:700;color:var(--lp-white);\n letter-spacing:.1em;text-transform:uppercase\n}\n#impact-lp-root .lp-pdfl-tr{text-align:right}\n#impact-lp-root .lp-pdfl-tr .g1{\n font-size:7.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;\n color:rgba(196,205,160,.6)\n}\n#impact-lp-root .lp-pdfl-tr .g2{\n font-size:7px;letter-spacing:.12em;text-transform:uppercase;\n color:rgba(255,255,255,.3);margin-bottom:10px\n}\n#impact-lp-root .lp-pdfl-body{}\n#impact-lp-root .lp-pdfl-body .bl{\n font-size:7.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;\n color:rgba(196,205,160,.6);margin-bottom:6px\n}\n#impact-lp-root .lp-pdfl-body .bt{\n font-size:28px;font-weight:900;color:var(--lp-white);line-height:1.0;\n letter-spacing:-.025em\n}\n#impact-lp-root .lp-pdfl-body .bt2{color:var(--lp-sage)}\n#impact-lp-root .lp-pdfl-body .bs{\n font-size:9px;color:rgba(255,255,255,.45);line-height:1.55;\n margin-top:5px;margin-bottom:14px;max-width:180px\n}\n#impact-lp-root .lp-pdfl-body .bd{\n height:1px;background:rgba(196,205,160,.15);margin-bottom:12px\n}\n#impact-lp-root .lp-pdfl-lines{display:flex;flex-direction:column;gap:5px;margin-bottom:12px}\n#impact-lp-root .lp-pdfl-line{height:3.5px;border-radius:2px;background:rgba(255,255,255,.07)}\n#impact-lp-root .lp-pdfl-line.h{background:rgba(196,205,160,.2);height:5px;width:65%;margin-bottom:3px}\n#impact-lp-root .lp-pdfl-line.s{width:50%}\n#impact-lp-root .lp-pdfl-line.m{width:78%}\n#impact-lp-root .lp-pdfl-line.l{width:92%}\n#impact-lp-root .lp-pdfl-line.xl{width:100%}\n#impact-lp-root .lp-pdfl-foot{\n display:flex;justify-content:space-between;align-items:flex-end;margin-top:auto\n}\n#impact-lp-root .lp-pdfl-foot .fb{\n font-size:6.5px;font-weight:600;letter-spacing:.1em;\n color:rgba(255,255,255,.25);text-transform:uppercase\n}\n#impact-lp-root .lp-pdfl-foot .fp{\n font-size:7px;color:rgba(255,255,255,.25)\n}\n\n\/* \u2500 INSIDE SECTION \u2500 *\/\n#impact-lp-root .lp-inside{background:var(--lp-white);padding:88px 48px}\n#impact-lp-root .lp-pgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}\n#impact-lp-root .lp-pcard{\n background:var(--lp-off);border:1px solid var(--lp-border);\n border-radius:6px;padding:30px;position:relative;overflow:hidden;\n transition:transform .2s,border-color .2s,box-shadow .2s\n}\n#impact-lp-root .lp-pcard:hover{\n transform:translateY(-3px);border-color:rgba(27,58,92,.2);\n box-shadow:0 8px 24px rgba(27,58,92,.06)\n}\n#impact-lp-root .lp-pcard::before{\n content:'';position:absolute;top:0;left:0;right:0;\n height:3px;background:var(--lp-sage)\n}\n#impact-lp-root .lp-pnum{\n font-size:10.5px;font-weight:700;letter-spacing:.14em;\n text-transform:uppercase;color:var(--lp-sage-dark);margin-bottom:10px\n}\n#impact-lp-root .lp-ptitle{\n font-size:18px;font-weight:800;color:var(--lp-navy);\n margin-bottom:7px;letter-spacing:-.02em;line-height:1.2\n}\n#impact-lp-root .lp-pdesc{\n font-size:13px;color:var(--lp-muted);line-height:1.6;margin-bottom:20px\n}\n#impact-lp-root .lp-pmoves{display:flex;flex-direction:column;gap:8px}\n#impact-lp-root .lp-pmove{\n display:flex;align-items:flex-start;gap:9px;\n font-size:12.5px;color:var(--lp-navy);line-height:1.45\n}\n#impact-lp-root .lp-mdot{\n width:5px;height:5px;border-radius:50%;background:var(--lp-sage-dark);\n flex-shrink:0;margin-top:4px\n}\n\n\/* \u2500 WHO IT'S FOR \u2500 *\/\n#impact-lp-root .lp-for{\n background:var(--lp-navy);padding:80px 48px;\n display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center\n}\n#impact-lp-root .lp-for-title{\n font-size:clamp(24px,2.8vw,34px);font-weight:800;color:var(--lp-white);\n line-height:1.15;letter-spacing:-.02em;margin-bottom:18px\n}\n#impact-lp-root .lp-for-sub{font-size:15.5px;color:rgba(255,255,255,.6);line-height:1.65}\n#impact-lp-root .lp-fcards{display:flex;flex-direction:column;gap:12px}\n#impact-lp-root .lp-fcard{\n background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.09);\n border-radius:6px;padding:16px 20px;display:flex;align-items:flex-start;\n gap:14px;transition:background .2s\n}\n#impact-lp-root .lp-fcard:hover{background:rgba(255,255,255,.08)}\n#impact-lp-root .lp-ficon{\n width:34px;height:34px;background:rgba(196,205,160,.12);border-radius:4px;\n display:flex;align-items:center;justify-content:center;flex-shrink:0\n}\n#impact-lp-root .lp-ficon svg{\n width:16px;height:16px;stroke:var(--lp-sage);stroke-width:1.8;\n fill:none;stroke-linecap:round;stroke-linejoin:round\n}\n#impact-lp-root .lp-frole{font-size:13.5px;font-weight:700;color:var(--lp-white);margin-bottom:2px}\n#impact-lp-root .lp-fctx{font-size:12px;color:rgba(255,255,255,.48);line-height:1.5}\n\n\/* \u2500 TESTIMONIAL \u2500 *\/\n#impact-lp-root .lp-testi{\n background:var(--lp-sage-light);padding:80px 48px;text-align:center\n}\n#impact-lp-root .lp-qmark{\n font-size:68px;font-weight:900;color:var(--lp-sage);\n line-height:.75;margin-bottom:14px;font-family:Georgia,serif\n}\n#impact-lp-root .lp-qtext{\n font-size:clamp(17px,2.1vw,22px);font-weight:500;color:var(--lp-navy);\n line-height:1.55;max-width:660px;margin:0 auto 24px;letter-spacing:-.01em\n}\n#impact-lp-root .lp-qattr{\n font-size:12.5px;font-weight:600;color:var(--lp-muted);\n letter-spacing:.06em;text-transform:uppercase\n}\n#impact-lp-root .lp-qattr span{color:var(--lp-navy)}\n\n\/* \u2500 LOGOS \u2500 *\/\n#impact-lp-root .lp-logos{\n background:var(--lp-white);padding:44px 48px;\n border-top:1px solid var(--lp-border);border-bottom:1px solid var(--lp-border)\n}\n#impact-lp-root .lp-logos-lbl{\n text-align:center;font-size:10.5px;font-weight:600;color:#b5bfc8;\n letter-spacing:.14em;text-transform:uppercase;margin-bottom:24px\n}\n#impact-lp-root .lp-logos-row{\n display:flex;align-items:center;justify-content:center;\n flex-wrap:wrap;gap:10px 28px\n}\n#impact-lp-root .lp-lpill{\n font-size:11.5px;font-weight:700;color:#b5bfc8;letter-spacing:.08em;\n text-transform:uppercase;padding:5px 14px;border:1px solid #e3e7e1;\n border-radius:100px;transition:color .2s,border-color .2s\n}\n#impact-lp-root .lp-lpill:hover{color:var(--lp-navy);border-color:rgba(27,58,92,.25)}\n\n\/* \u2500 BOTTOM CTA \u2500 *\/\n#impact-lp-root .lp-bcta{\n background:var(--lp-navy);padding:88px 48px;\n display:grid;grid-template-columns:1fr 380px;gap:72px;align-items:center\n}\n#impact-lp-root .lp-bcta-title{\n font-size:clamp(26px,3.2vw,40px);font-weight:900;color:var(--lp-white);\n line-height:1.1;letter-spacing:-.03em;margin-bottom:14px\n}\n#impact-lp-root .lp-bcta-title em{font-style:normal;color:var(--lp-sage)}\n#impact-lp-root .lp-bcta-sub{\n font-size:15.5px;color:rgba(255,255,255,.56);line-height:1.65;max-width:420px\n}\n#impact-lp-root .lp-bform{\n background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.1);\n border-radius:8px;padding:28px\n}\n#impact-lp-root .lp-bform .lp-fwrap label{color:rgba(255,255,255,.62)}\n#impact-lp-root .lp-bform .lp-fwrap input{\n background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.14);color:var(--lp-white)\n}\n#impact-lp-root .lp-bform .lp-fwrap input:focus{\n border-color:var(--lp-sage);background:rgba(255,255,255,.1)\n}\n#impact-lp-root .lp-bform .lp-fwrap input::placeholder{color:rgba(255,255,255,.27)}\n#impact-lp-root .lp-bform .lp-gdpr{color:rgba(255,255,255,.28)}\n#impact-lp-root .lp-bform .lp-gdpr a{color:rgba(255,255,255,.5)}\n#impact-lp-root .lp-bform .lp-form-error{\n background:rgba(192,57,43,.12);border-color:rgba(192,57,43,.25);color:#f08080\n}\n\n\/* \u2500 REVEAL \u2500 *\/\n#impact-lp-root .lp-reveal{\n opacity:0;transform:translateY(22px);\n transition:opacity .55s ease,transform .55s ease\n}\n#impact-lp-root .lp-reveal.lp-visible{opacity:1;transform:translateY(0)}\n\n\/* \u2500 RESPONSIVE \u2500 *\/\n@media(max-width:900px){\n #impact-lp-root .lp-hero{grid-template-columns:1fr}\n #impact-lp-root .lp-hero-left{padding:52px 22px 44px}\n #impact-lp-root .lp-hero-right{padding:36px 22px 52px}\n #impact-lp-root .lp-pdf-mini-wrap{display:none}\n #impact-lp-root .lp-stats{padding:24px 22px}\n #impact-lp-root .lp-preview-sec{padding:60px 22px;grid-template-columns:1fr;gap:44px}\n #impact-lp-root .lp-pdf-lg-wrap{padding:16px}\n #impact-lp-root .lp-inside{padding:64px 22px}\n #impact-lp-root .lp-pgrid{grid-template-columns:1fr}\n #impact-lp-root .lp-for{padding:64px 22px;grid-template-columns:1fr;gap:36px}\n #impact-lp-root .lp-testi{padding:60px 22px}\n #impact-lp-root .lp-logos{padding:36px 22px}\n #impact-lp-root .lp-bcta{padding:64px 22px;grid-template-columns:1fr;gap:36px}\n}\n@media(max-width:480px){\n #impact-lp-root .lp-stats{grid-template-columns:1fr;padding:20px}\n #impact-lp-root .lp-stat+.lp-stat::before{display:none}\n #impact-lp-root .lp-stat{padding:12px 8px;border-top:1px solid rgba(27,58,92,.14)}\n #impact-lp-root .lp-logos-row{gap:8px 16px}\n}\n<\/style>\n<\/head>\n<body>\n\n<div id=\"impact-lp-root\">\n\n\n<section class=\"lp-hero\">\n <div class=\"lp-hero-grid\"><\/div>\n <div class=\"lp-hero-glow\"><\/div>\n\n <div class=\"lp-hero-left\">\n <div class=\"lp-eyebrow\">Praxis-Guide Nr. 01<\/div>\n <h1 class=\"lp-h1\">Schluss mit Improvisieren.<br><em>Jede Verhandlung<\/em><br>gewinnen.<\/h1>\n <p class=\"lp-hero-sub\">24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Basierend auf Tausenden realer kommerzieller Verhandlungen. Kostenlos.<\/p>\n\n <p class=\"lp-preview-label\">Was Sie erhalten<\/p>\n <div class=\"lp-preview-items\">\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 1:<\/strong> 8 Vorbereitungsschritte, die den Deal entscheiden, bevor Sie den Raum betreten<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 2:<\/strong> Wie Sie den Prozess f\u00fchren, den Anker setzen und Drucktaktiken entkr\u00e4ften<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Phase 3:<\/strong> Die Abschlussschritte, die Ihre Marge sch\u00fctzen, wenn der Druck steigt<\/span><\/div>\n <div class=\"lp-pitem\"><div class=\"lp-chk\"><svg viewBox=\"0 0 12 12\"><polyline points=\"2,6 5,9 10,3\"\/><\/svg><\/div><span><strong>Taktik\u00fcbersicht:<\/strong> Die Taktiken, die die Gegenseite einsetzt. Benannt und entsch\u00e4rft.<\/span><\/div>\n <\/div>\n\n \n <div class=\"lp-pdf-mini-wrap\">\n <div class=\"lp-pdf-back\"><\/div>\n <div class=\"lp-pdf-front\">\n <div class=\"lp-pdf-inner\">\n <div class=\"lp-pdf-logo\">\n <div class=\"lp-pdf-mark\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n <span class=\"lp-pdf-wordmark\">IMPACT<\/span>\n <\/div>\n <div class=\"lp-pdf-content\">\n <div class=\"fg-label\">Der Verhandlungsf\u00fchrer<\/div>\n <div class=\"fg-no\">Nr. 01<\/div>\n <div class=\"fg-title\">Die Deal<br><span class=\"fg-title-accent\">Checkliste.<\/span><\/div>\n <div class=\"fg-sub\">Die Schritte, die gute von herausragenden Abschl\u00fcssen unterscheiden.<\/div>\n <div class=\"fg-div\"><\/div>\n <div class=\"lp-pdf-lines\">\n <div class=\"lp-pdf-line h\"><\/div>\n <div class=\"lp-pdf-line l\"><\/div>\n <div class=\"lp-pdf-line m\"><\/div>\n <div class=\"lp-pdf-line xl\"><\/div>\n <div class=\"lp-pdf-line s\"><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pdf-bottom\">IMPACT Negotiation Group<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"lp-hero-right\">\n <div class=\"lp-form-card\">\n <span class=\"lp-form-tag\">Kostenloser Download<\/span>\n <h2 class=\"lp-form-title\">Jetzt herunterladen.<br>Heute noch nutzen.<\/h2>\n <p class=\"lp-form-desc\">Tragen Sie sich ein und erhalten Sie sofortigen Zugriff.<\/p>\n <div class=\"lp-form-error\" id=\"lp-h-error\">Etwas ist schiefgelaufen. Bitte versuchen Sie es erneut.<\/div>\n <form id=\"lp-hero-form\" onsubmit=\"lpSubmit(event,'lp-hero-form','lp-h-error','lp-h-btn','lp-h-text','lp-h-icon','lp-h-spin')\">\n <div class=\"lp-fgroup\">\n <div class=\"lp-fwrap\"><label for=\"lp-fn1\">Vorname<\/label><input type=\"text\" id=\"lp-fn1\" name=\"first_name\" placeholder=\"Thomas\" required autocomplete=\"given-name\"><\/div>\n <div class=\"lp-fwrap\"><label for=\"lp-em1\">Gesch\u00e4ftliche E-Mail<\/label><input type=\"email\" id=\"lp-em1\" name=\"email\" placeholder=\"t.mueller@unternehmen.de\" required autocomplete=\"email\"><\/div>\n <\/div>\n <button type=\"submit\" class=\"lp-cta-btn\" id=\"lp-h-btn\">\n <span id=\"lp-h-text\">Checkliste kostenlos herunterladen<\/span>\n <svg id=\"lp-h-icon\" viewBox=\"0 0 16 16\"><path d=\"M8 2v8M4 7l4 4 4-4M2 13h12\"\/><\/svg>\n <div class=\"lp-btn-spinner\" id=\"lp-h-spin\"><\/div>\n <\/button>\n <p class=\"lp-trust-line\">Genutzt von Teams bei <strong>Danone, AB InBev, Shell, Pfizer<\/strong> und anderen.<\/p>\n <p class=\"lp-gdpr\">Mit dem Download stimmen Sie unserer <a href=\"https:\/\/impactnegotiationgroup.com\/privacy\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> zu. Kein Spam. Versprochen.<\/p>\n <\/form>\n <\/div>\n <\/div>\n<\/section>\n\n\n<div class=\"lp-stats\">\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">\u20ac4,1 Mrd.<\/div><div class=\"lp-stat-l\">in Deals begleitet<\/div><\/div>\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">5.935<\/div><div class=\"lp-stat-l\">trainierte Verhandler<\/div><\/div>\n <div class=\"lp-stat\"><div class=\"lp-stat-n\">9,4<\/div><div class=\"lp-stat-l\">Kundenbewertung<\/div><\/div>\n<\/div>\n\n\n<section class=\"lp-preview-sec\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\">Was Sie herunterladen<\/p>\n <h2 class=\"lp-stitle\">Ein Arbeitsdokument.<br>Keine Theorie.<\/h2>\n <p class=\"lp-ssub\">Die Deal Checkliste ist ein 4-seitiger Leitfaden, basierend auf Tausenden realer Verhandlungen. Zum Ausdrucken und Markieren. Nutzen Sie diese vor jeder Verhandlung.<\/p>\n <div class=\"lp-pc-items\">\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 01<\/span><p class=\"lp-pc-text\"><strong>Bevor Sie den Raum betreten.<\/strong> WAP, Zielposition, Er\u00f6ffnung, BATNA, Variablen, Zugest\u00e4ndnisplan, Mandat.<\/p><\/div>\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 02<\/span><p class=\"lp-pc-text\"><strong>Den Prozess kontrollieren.<\/strong> Prozessf\u00fchrung, Ankern, Schweigen halten, Taktiken erkennen, Kanalwahl.<\/p><\/div>\n <div class=\"lp-pc-item\"><span class=\"lp-pc-num\">Phase 03<\/span><p class=\"lp-pc-text\"><strong>Abschlie\u00dfen ohne nachzugeben.<\/strong> Ablehnungskalibrierung, Dokumentationskontrolle, Walk-Away, Debriefing.<\/p><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pdf-lg-wrap lp-reveal\">\n <div class=\"lp-pdf-sh2\"><\/div>\n <div class=\"lp-pdf-sh1\"><\/div>\n <div class=\"lp-pdf-lg\">\n <div class=\"lp-pdf-lg-inner\">\n <div class=\"lp-pdfl-logo\">\n <div class=\"lp-pdfl-mark\"><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n <span class=\"lp-pdfl-wm\">IMPACT<\/span>\n <\/div>\n <div class=\"lp-pdfl-tr\"><div class=\"g1\">Praxis-Guide<\/div><div class=\"g2\">Nr. 01<\/div><\/div>\n <div class=\"lp-pdfl-body\">\n <div class=\"bl\">Der Verhandlungsf\u00fchrer<\/div>\n <div class=\"bt\">Die Deal<br><span class=\"bt2\">Checkliste.<\/span><\/div>\n <div class=\"bs\">Die Schritte, die gute von herausragenden Abschl\u00fcssen unterscheiden.<\/div>\n <div class=\"bd\"><\/div>\n <\/div>\n <div class=\"lp-pdfl-lines\">\n <div class=\"lp-pdfl-line h\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <div class=\"lp-pdfl-line m\"><\/div>\n <div class=\"lp-pdfl-line xl\"><\/div>\n <div class=\"lp-pdfl-line s\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <div class=\"lp-pdfl-line xl\"><\/div>\n <div class=\"lp-pdfl-line m\"><\/div>\n <div class=\"lp-pdfl-line s\"><\/div>\n <div class=\"lp-pdfl-line l\"><\/div>\n <\/div>\n <div class=\"lp-pdfl-foot\">\n <span class=\"fb\">Impact Negotiation Group<\/span>\n <span class=\"fp\">01 \/ 04<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-inside\">\n <div class=\"lp-reveal\" style=\"margin-bottom:52px\">\n <p class=\"lp-slabel\">Was die Checkliste enth\u00e4lt<\/p>\n <h2 class=\"lp-stitle\">Drei Phasen. 24 Schritte. Jede Verhandlung.<\/h2>\n <p class=\"lp-ssub\" style=\"max-width:510px\">Die meisten Verhandlungsergebnisse werden entschieden, bevor das Gespr\u00e4ch \u00fcberhaupt beginnt. Diese Checkliste zeigt Ihnen die Vorbereitungs-, Positionierungs- und Prozessschritte, die erfahrene FMCG-Verhandler konsequent anwenden.<\/p>\n <\/div>\n <div class=\"lp-pgrid\">\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 01<\/p>\n <h3 class=\"lp-ptitle\">Bevor Sie den Raum betreten<\/h3>\n <p class=\"lp-pdesc\">Vorbereitung ist die Verhandlung. Wer besser vorbereitet ist, gewinnt fast immer.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>WAP festlegen: Ihre echte Untergrenze, schriftlich fixiert<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zielposition definieren, nicht nur die Er\u00f6ffnung<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Alle Variablen erfassen. Der Preis ist nur ein Hebel von vielen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ihre BATNA kennen und vor den Gespr\u00e4chen st\u00e4rken<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zugest\u00e4ndnisstrategie im Voraus planen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Interne Abstimmung und klares Mandat zuerst sichern<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 02<\/p>\n <h3 class=\"lp-ptitle\">Den Prozess kontrollieren<\/h3>\n <p class=\"lp-pdesc\">Wer den Prozess kontrolliert, kontrolliert das Ergebnis. Die meisten Verhandler \u00fcbersehen dies vollst\u00e4ndig.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Den Prozess verhandeln, bevor Sie \u00fcber Preise sprechen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ambitioniert er\u00f6ffnen. Die Er\u00f6ffnung setzt den Anker.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Schweigen nach einem Angebot nie mit einem Zugest\u00e4ndnis brechen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>K\u00fcnstliche Dringlichkeit erkennen und Drucktaktiken benennen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Den Kanal bewusst w\u00e4hlen. E-Mail oder pers\u00f6nlich ist eine Taktik.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Zugest\u00e4ndnisse immer tauschen. Niemals verschenken.<\/span><\/div>\n <\/div>\n <\/div>\n <div class=\"lp-pcard lp-reveal\">\n <p class=\"lp-pnum\">Phase 03<\/p>\n <h3 class=\"lp-ptitle\">Abschlie\u00dfen ohne nachzugeben<\/h3>\n <p class=\"lp-pdesc\">Die letzten Verhandlungsminuten entscheiden oft \u00fcber den gr\u00f6\u00dften Teil des Ergebnisses.<\/p>\n <div class=\"lp-pmoves\">\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ablehnungsst\u00e4rke an der echten Position ausrichten<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Nach jeder Ablehnung neu ankern. Nie danach schweigen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Die interne Verhandlung auf der Gegenseite verstehen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Dokumentation kontrollieren. Das Protokoll geh\u00f6rt Ihnen.<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ihren Walk-Away kennen und ihn wirklich nutzen wollen<\/span><\/div>\n <div class=\"lp-pmove\"><div class=\"lp-mdot\"><\/div><span>Ehrliches Debriefing. Der n\u00e4chste Deal h\u00e4ngt davon ab.<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-for\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\" style=\"color:var(--lp-sage)\">F\u00fcr wen diese Checkliste ist<\/p>\n <h2 class=\"lp-for-title\">Entwickelt f\u00fcr erfahrene Commercial Leader im FMCG-Bereich.<\/h2>\n <p class=\"lp-for-sub\">Wenn Sie mit H\u00e4ndlern, Eink\u00e4ufern oder Key Accounts verhandeln, wurde diese Checkliste aus Ihrer Praxis heraus entwickelt. Echte Deals. Echter Druck. Echte Konsequenzen.<\/p>\n <\/div>\n <div class=\"lp-fcards lp-reveal\">\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M16 3H8L6 7h12z\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Key Account Manager<\/p><p class=\"lp-fctx\">Vorbereitung auf Jahresgespr\u00e4che, Aktionsverhandlungen und Vertragsverhandlungen mit gro\u00dfen Handelspartnern<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Sales Directors und Vertriebsleiter<\/p><p class=\"lp-fctx\">Ein wiederholbares Abschlusssystem f\u00fcr das gesamte Commercial-Team aufbauen, markt- und kunden\u00fcbergreifend<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 2L2 7l10 5 10-5-10-5M2 17l10 5 10-5M2 12l10 5 10-5\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">Einkaufsleiter<\/p><p class=\"lp-fctx\">Mit klaren Zielen, starken Alternativen und einem strukturierten Zugest\u00e4ndnisplan in Lieferantengespr\u00e4che gehen<\/p><\/div>\n <\/div>\n <div class=\"lp-fcard\">\n <div class=\"lp-ficon\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 20h9M16.5 3.5a2.121 2.121 0 0 1 3 3L7 19l-4 1 1-4z\"\/><\/svg><\/div>\n <div><p class=\"lp-frole\">CCOs und Commercial Leader<\/p><p class=\"lp-fctx\">Verhandlungskompetenz im gesamten Commercial-Bereich st\u00e4rken, Deal f\u00fcr Deal<\/p><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-testi lp-reveal\">\n <div class=\"lp-qmark\">„<\/div>\n <p class=\"lp-qtext\">Wer besser vorbereitet ist, gewinnt fast immer. Nicht weil er kl\u00fcger ist, sondern weil er bereits wei\u00df, wohin er will, bevor die Gegenseite \u00fcberhaupt zu \u00fcberlegen beginnt.<\/p>\n <p class=\"lp-qattr\"><span>IMPACT Negotiation Group.<\/span> Basierend auf 5.935 trainierten Verhandlern und \u20ac4,1 Mrd. in begleiteten Deals.<\/p>\n<\/section>\n\n\n<section class=\"lp-logos lp-reveal\">\n <p class=\"lp-logos-lbl\">Genutzt von Teams bei<\/p>\n <div class=\"lp-logos-row\">\n <span class=\"lp-lpill\">Danone<\/span>\n <span class=\"lp-lpill\">AB InBev<\/span>\n <span class=\"lp-lpill\">Shell<\/span>\n <span class=\"lp-lpill\">Pfizer<\/span>\n <span class=\"lp-lpill\">Mars<\/span>\n <span class=\"lp-lpill\">Kraft Heinz<\/span>\n <\/div>\n<\/section>\n\n\n<section class=\"lp-bcta\">\n <div class=\"lp-reveal\">\n <p class=\"lp-slabel\" style=\"color:var(--lp-sage)\">Kostenloser Download<\/p>\n <h2 class=\"lp-bcta-title\">Ihre n\u00e4chste Verhandlung beginnt <em>hier.<\/em><\/h2>\n <p class=\"lp-bcta-sub\">Eine Checkliste ver\u00e4ndert das Bewusstsein. Training ver\u00e4ndert das Verhalten. Beginnen Sie mit der Checkliste. Nutzen Sie diese vor jeder Verhandlung. Jedes Mal.<\/p>\n <\/div>\n <div class=\"lp-bform lp-reveal\">\n <div class=\"lp-form-error\" id=\"lp-b-error\">Etwas ist schiefgelaufen. Bitte versuchen Sie es erneut.<\/div>\n <form id=\"lp-bottom-form\" onsubmit=\"lpSubmit(event,'lp-bottom-form','lp-b-error','lp-b-btn','lp-b-text','lp-b-icon','lp-b-spin')\">\n <div class=\"lp-fgroup\">\n <div class=\"lp-fwrap\"><label for=\"lp-fn2\">Vorname<\/label><input type=\"text\" id=\"lp-fn2\" name=\"first_name\" placeholder=\"Thomas\" required autocomplete=\"given-name\"><\/div>\n <div class=\"lp-fwrap\"><label for=\"lp-em2\">Gesch\u00e4ftliche E-Mail<\/label><input type=\"email\" id=\"lp-em2\" name=\"email\" placeholder=\"t.mueller@unternehmen.de\" required autocomplete=\"email\"><\/div>\n <\/div>\n <button type=\"submit\" class=\"lp-cta-btn\" id=\"lp-b-btn\">\n <span id=\"lp-b-text\">Checkliste kostenlos herunterladen<\/span>\n <svg id=\"lp-b-icon\" viewBox=\"0 0 16 16\"><path d=\"M8 2v8M4 7l4 4 4-4M2 13h12\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n <div class=\"lp-btn-spinner\" id=\"lp-b-spin\"><\/div>\n <\/button>\n <p class=\"lp-gdpr\">Mit dem Download stimmen Sie unserer <a href=\"https:\/\/impactnegotiationgroup.com\/privacy\" target=\"_blank\">Datenschutzerkl\u00e4rung<\/a> zu. Kein Spam. 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Basierend auf Tausenden realer kommerzieller Verhandlungen. Kostenlos. Was Sie erhalten Phase 1: 8 Vorbereitungsschritte, die den Deal entscheiden, bevor Sie den Raum betreten Phase 2: Wie Sie den Prozess f\u00fchren, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-clean.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2798","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Deal Checklist: Kostenloser Download | IMPACT Negotiation Group<\/title>\n<meta name=\"description\" content=\"24 bew\u00e4hrte Schritte, die erfolgreiche FMCG-Verhandler vor jedem Deal anwenden. Aus Tausenden realer Verhandlungen. 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